Wing-A-Palooza Has Arrived! A Month-Long Celebration of Our Signature Chicken

For decades, the aroma of fresh fried chicken has been a familiar and comforting part of the Albertsons Companies shopping experience. From the sizzle of the fryer to the crunch of our signature double-breaded coating, our chicken has earned a loyal following by delivering consistent quality and flavor customers trust, meal after meal.

A Month Made for Flavor

This month, that tradition takes center stage with Wing-A-Palooza, a bold, monthlong celebration of one of our most-loved deli favorites. From now through March 31, Wing-A-Palooza brings four weeks of craveable flavor to every Albertsons Cos. store, just in time for spring college hoops. Customers can explore new sauces and revisit favorites, plus for U^™ members can earn four times Reward Points on all Own Brands chicken wings.

A Customer Favorite, by the Millions

Wings aren't just popular, they're a clear reflection of customer loyalty. In the past year, shoppers have purchased nearly 15 million pounds of wings across our stores. They show up at watch parties, family dinners, road trips, potlucks and on nights when convenience matters most.

The Store That Rules the Roost

Recognition travels far beyond our aisles: last fall, the Los Angeles Times named the Albertsons store in Gardena the best grocery store fried chicken in Los Angeles.

A Recipe Rooted in History

Our fried chicken story began in 1976, when the Albertsons store in Twin Falls, Idaho, first served the double-breaded recipe customers still love today. While techniques have evolved, the heart of the recipe remains the same. For many shoppers, weekly traditions like "Cheep Chicken Mondays" are as much a part of life as the meals themselves.

Crafted With Care, Eaten With Joy

Every piece of our fried chicken is seasoned thoughtfully, cooked with attention and prepared fresh, delivering the same crispy, juicy experience each time. And it fits seamlessly into how customers shop today: available in-store, online for pickup or delivery in as little in 30 minutes with Flash™* through Albertsons Cos. stores including Albertsons, Safeway, Vons, Pavilions, Jewel-Osco, Shaw's, Tom Thumb, Randalls and ACME.

If you haven't tried our wings yet, Wing-A-Palooza is your moment. And if you have, you already know why they've become a signature tradition worth celebrating.

*Must select Flash for service in as soon as 30 minutes. Service available only in select areas; operating hours of Flash Grocery Delivery and Pickup vary by store. Maximum basket size up to 35 items in a purchase and will vary by location. Select items only eligible for Flash Delivery. Fulfillment time is not a guarantee and is subject to traffic and weather conditions. Varying service fees may apply.