07/07/2025 | Press release | Archived content
Snail Games debuted a media placement for ARK: Aquatica, promoting the DLC in theaters during the pre-show of Jurassic World: Rebirth's opening weekend, one of the year's most anticipated releases among ARK's core demographic. This alignment is designed to engage longtime sci-fi fans, capturing attention in a high-immersion environment where themes of prehistoric exploration and action already dominate. By investing in placements that resonate deeply with its established base, Snail reinforces ARK's identity while elevating the DLC's scale and cultural relevance.