Information Required of Brokers and Dealers (Form X-17A-5)

Report for the Period Beginning	01-01-2025
and Ending	12-31-2025
Type of Registrant	Broker-dealer
	OTC derivatives dealer

Material Weakness
Does this submission include an accountant's report covering the compliance report that indentifies one or more material weaknesses?	Yes No

Name of Broker-dealer

ROBERT W. BAIRD & CO. Inc

Address of Principal Place of Business (Do not use P.O. Box No.)

Address 1	777 E. WISCONSIN AVENUE
City	MILWAUKEE
State/Country	WISCONSIN
Mailing Zip/ Portal Code	53202

Name and Telephone Number of Person to Contact in Regard to this Report

Name	Mike Kopischkie
Telephone Number	4142981894

Independent Public Accountant

Name - if individual, state last, first, and middle name	KPMG LLP
Address 1	200 E Randolph St.
City	Chicago
State/Country	ILLINOIS
Mailing Zip/ Postal Code	60601
Check One	Certified Public Accountant Certified Public Accountant not resident in United States or any of its possessions

Oath or Affirmation

I, Terrance Maxwell, swear (or affirm) that, to the best of my knowledge and belief the accompanying financial statement and supporting schedules pertaining to the firm of ROBERT W. BAIRD & CO. Inc, as of 12-31-2025, are true and correct. I further swear (or affirm) that neither the company nor any partner, proprietor, principal officer or director has any proprietary interest in any account classified solely as that of a customer, except as follows:

Signature	Terrance Maxwell
Title	Chief Financial Officer

Notary Public

Checking this box acknowledges that this oath or affirmation has been notarized.