Introducing Place Loyalty on Snap Map

We all have them: The coffee shop that knows your order, the go-to restaurant you always suggest, the airport you practically live in. The places we visit most become part of our routines and part of who we are. Now, Snap Map reflects that. Today, we're launching Place Loyalty, a new way to celebrate the spots you visit most often for our global community.

Place Loyalty highlights when you're among the most frequent visitors to a place on Snap Map over the past year. Loyalty is determined by visits, and if you're in the top 25% of Snapchatters who visit that place, you'll see your ranking:

• Gold - Top 1%

• Silver - Top 10%

• Bronze - Top 25%

Are you a Gold-tier regular at your local café? A Silver-level airport pro? Now you'll know.

As you explore your Snap Map, you may spot a "Top Visitor" badge directly on a location. Tap on the badge to see your loyalty brought to life, complete with category callouts and a shareable sticker showcasing your status. And for brands and chains, we aggregate your visits across all locations, so all of your visits to your favorite spots really count.

Snap Map has grown into one of the most used maps on mobile, with more than 435 million monthly active users connecting with friends and exploring what's happening around them. From checking where friends are hanging out to discovering popular local spots, Snap Map plays a meaningful role in how our community experiences the world together - making features like Place Loyalty a natural extension of how people already use the map every day.

Your location on Snap Map is off by default and only shared with the friends you choose to share it with. Place Loyalty rankings are visible only to you, and your precise location is never shared with advertisers. You're always in control - whether that means selecting specific friends, enabling Ghost Mode, or turning off location sharing altogether.

At Snapchat, we know that the best places aren't just the ones we love - they're the ones we go to with friends. To celebrate the launch, we're also sharing the top local hotspots in New York and Los Angeles that are most popular for Snapchatters to visit with a friend:

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