Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users

Samsung TV Plus announced today that the premium FAST service has surpassed 100 million monthly active users globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25% year-over-year, engagement also reached new heights in 2025, reinforcing Samsung TV Plus as one of the most-used streaming apps in the world.

In an ever-evolving streaming landscape, Samsung TV Plus stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement. Driven by industry-leading audience loyalty (92% retention after three months¹), Samsung TV Plus remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.

"Our focus remains on delivering premium, authentic experiences that connect our audiences around the world - and this year's breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates," said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus. "Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team's commitment to providing exceptional entertainment made for every moment."

Last year, Samsung TV Plus dominated the cultural zeitgeist with its bold expansion into live events. The service's foray into fan experiences-most notably the Jonas Brothers' livestreamed concert series-unlocked the power of Samsung TV Plus' scale and leveraged its innovative technology. In a standout moment during the livestream of the JONAS 20: Greetings From Your Hometown tour, Samsung TV Plus launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favorite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13% response rate among CTV viewers, underscoring Samsung TV Plus' ability to turn passive viewing into active engagement on the biggest screen in the home.