New Guide Released on How To Actually Get On Podcasts In 2027

New Guide Released on How To Actually Get On Podcasts In 2027

MIAMI, FL / ACCESS Newswire / November 3, 2026 / Podcast listenership is projected to reach 2 billion people, while the average podcast now receives 45 guest requests per day, according to new industry data. Yet most pitches never get a reply.

A new guide, "How To Actually Get On Podcasts In 2027," breaks down what separates the one pitch that makes it through from the 44 that don't. It draws on the October 2026 PodMatch industry report and first-hand input from established podcast hosts, collected by PR specialist Laurens Tijssen, who is recognized by Thinkers360 as a Top 100 Thought Leader in Personal Branding.

The guide, published on laurenstijssen.com, arrives as podcasting enters a period of unusual asymmetry. According to the PodMatch Podcasting Industry Report from October 2026, there are 39,303 actively established podcasts, defined as non-celebrity shows with more than 100 episodes and a release cadence of 10 days or less. Those shows account for 95% of total independent podcast listenership, despite representing only 7% of all podcasts. Meanwhile, 108,910 podcasts are actively seeking guests, while 4.9 million guests are seeking podcasts, and the report estimates that 93.5% of podcasters quit before reaching the 100-episode mark where results typically begin.

"The numbers work in the guest's favor, but only if you show up with the right expectations," said Tijssen, who earlier this year was interviewed at The Wynn in Las Vegas at their $3.5M Podcast studio. "Most people judge shows by view counts, which is one of the least reliable ways to measure quality, and they pitch themselves exactly like everyone else does. What actually moves the needle is understanding the value exchange and treating every invitation like the opportunity it is."

The 19-min read article reveals nuanced insights on the expectations surrounding podcast guesting heading into 2027. Among its central points:

• Past podcast appearances function as a qualification signal that hosts actively check
• View counts are among the least reliable measures of a show's quality since plays are split across YouTube, Spotify, Apple Podcasts and other platforms
• Guests who treat an invitation as a favor rather than a transaction consistently build stronger relationships with hosts.

To ground the article in the reality of the people who make those decisions, Laurens Tijssen collected direct input from established hosts on what they look for and how they qualify guests.

Calvin Schwartz, host of Conversations w Calvin Schwartz: We the Species, now in its seventh year with more than 500 interviews completed, explained his filter: "I try to determine from their information whether we can have a conversation between 2 Human SPECIES rather than someone performing and not being genuine." His advice to guests is equally direct: "Try not to make a commercial and sell something. No rehearsed or read answers. Try not to monopolize. And it's ok to say, 'I don't know.'" And Calvin shared, "I like it when they have a PR agency behind them. That extra something."

Brian K Wright, host of Success Profiles Radio, pointed to the pitch itself as the deciding factor. "The first impression I get is the way you pitch my show. I love when potential guests provide me with everything I need to make a decision about bringing them on. That would include websites, socials, previous interviews, and one-sheet, if available." He added that vague pitches end the conversation immediately: "What I do NOT love is when I get a pitch with a vague idea that ends with, 'Do you want to know more?' The answer will always be no."

Sonia Marta, host of The SMARTA podcast, emphasized preparation and composure. "A person that has practiced their answers prior to recording" stands out, she said, noting that her best episodes came from guests "that already had a lot of podcast appearances, where they share facts that are very niche or rare to find."

Beyond getting booked, the guide also covers what happens after the interview. Distribution, it argues, is where a podcast appearance compounds. When an episode is published across Spotify, Apple Podcasts, Amazon and YouTube with the guest's name in the title, the guest's name lands on high domain-authority pages that frequently rank on the first pages of Google for their name. Shows that publish full transcripts on their websites add a further layer, since AI models can pick up that text directly, improving the guest's visibility in AI-generated answers.

Read more about How To Actually Get On Podcasts In 2027:

https://laurenstijssen.com/posts/how-to-actually-get-on-podcasts-in-2027

About Laurens Tijssen

Laurens Tijssen is a PR and media specialist and the Founder of Breathpage. He has served more than 150 clients across 14 industries and 20 countries, publishing 500+ articles, booking 120+ podcast appearances and scheduling 70+ TV segments. He is recognized by Thinkers360 as a Top 100 Thought Leader in Personal Branding.

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Laurens Tijssen

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https://laurenstijssen.com

SOURCE: Laurens Tijssen

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This story was originally published November 3, 2026 at 1:54 PM with the headline "New Guide Released on How To Actually Get On Podcasts In 2027 ."