Samsung Brings the Party with New Partners and Social Games Coming Soon to Samsung Gaming Hub

Samsung Electronics Co., Ltd., today announced upcoming partnerships with Volley, PHȲND, and GameLoop, shaping the landscape for social TV-based gaming. With these new partners, Samsung Gaming Hub will become the first platform to showcase so many ways to play together on Smart TVs, including voice-controlled trivia, puzzle games, and party classics controlled with the devices people already own.

Samsung Smart TVs are the all-in-one entertainment platform where players can watch, play, and connect in a seamless gaming experience. With new social game partners and continued support for top-tier game streaming services - from casual to core gaming - Samsung is redefining how people play on their smart TV through Samsung Gaming Hub, no console or downloads required.

The Future of TV Is Interactive

As one of the first TV platforms to develop original games, Samsung is leading the social casual party game trend alongside its partners. Last year, Samsung introduced GameBreaks - bite-sized, instantly playable games designed for everyday fun with no downloads or sign-ins required. These games are controlled using devices people already own, like smartphones and TV remotes. Building on this momentum, Samsung is introducing a new wave of partners to bring even more fun, social gameplay to Samsung Gaming Hub.

"We've always seen the TV as the heart of the living room, where friends and family come together," said Isaac Sundsted, Director of Gaming Partnerships at Samsung. "There's a growing appetite for easy, pick-up-and-play games that can be enjoyed with others, whether that means sharing a laugh, showing off your skills, or enjoying a little friendly competition. With Volley, GameLoop, and PHȲND joining Samsung Gaming Hub, we're making it easier than ever to bring people together. So whether you're diving deep into the latest blockbuster adventure or just trying to beat your sister in trivia, you don't need to look any further than your Samsung Smart TV for all your gaming needs."

Meet the Newest Additions Coming to Samsung Gaming Hub

• Volley - The leading creator of voice AI games, Volley offers fan favorites like Jeopardy! and Wheel of Fortune, plus original hits such as Song Quiz and Karaoke. Played in over 30 million homes worldwide, Volley is pioneering a new era of voice-controlled entertainment for the living room.
• PHȲND - A free cloud gaming service for everyone - providing instant access to everything from casual games to online multiplayer titles and new exclusives directly on Samsung Smart TVs. Play with a remote control, smartphone, or game pad. No subscriptions, no time limits. Just pick your game and play!
• GameLoop - Join live hosts to discover and instantly play the wide range of free games available on Samsung Smart TVs. Just press "Play Now" to enjoy cloud games, arcade classics, party games, puzzles, word games, and more.

A Platform for Every Kind of Player

Samsung Gaming Hub is built for everyone. Through critically acclaimed party games with voice control, new ad-supported cloud gaming services, and innovative shows and games that foster interactivity, the platform is expanding to offer more content for growing audiences of players seeking easy access to social gaming experiences.

In addition to new social casual content, players can continue to enjoy premium gaming they have come to expect on Samsung devices through partners like Xbox, Amazon Luna, NVIDIA GeForce NOW, and more. This year Samsung owners and Xbox Game Pass subscribers will have access to blockbuster games, including Call of Duty: Black Ops 7 and The Outer Worlds 2. Samsung Smart TVs have also become a favorite for fans of major franchises like Tomb Raider and Fallout, offering access to play the games and watch related shows or movies, all in one place with Samsung.