Samba TV Inc.
07/06/2023 | Press release | Archived content
Hendrick’s Gin used Samba TV's audience and measurement solutions to drive brand awareness and purchase intent
/ STRATEGY
Hendrick's and Dentsu utilized Samba TV's first-party TV viewership data to inform an impactful omniscreen targeting strategy. Viewers exposed to the Hendrick's linear TV campaign were retargeted on their digital devices with the Neptunia Gin creative.
01.
First Party ACR Data
Samba's proprietary ACR technology is integrated at the chipset level of Smart TVs, capturing all content that crosses the TV screen regardless of source
02.
Accurate Identity Graph
Samba's identity graph powers deduplicated omniscreen measurement, and identifies with 90%+ accuracy which digital devices belong to an individual
03.
Privacy Focus
Privacy has always been a top priority for Samba TV, which includes being GDPR compliant, never sharing PII, and data that is 100% consumer opt-in
/ RESULTS
Viewers exposed to the Hendrick's linear TV ad were identified and retargeted on their mapped digital devices with the Neptunia Gin creative to build frequency, familiarity and drive brand favorability.