Ogilvy On Live: Social Trends 2026 — Social with Substance & the Return to Real

The Social Marketing opportunity for brands has never been more exciting, nor more challenging. Social is entering a new phase where meaning, not attention, is the real competitive edge.

As AI accelerates content volume and feeds become more synthetic, audiences are gravitating toward brands that feel credible, human, and culturally grounded.

Join us on Tuesday, January 27 for the next session of Ogilvy On Live , where Ogilvy Social Lab's social experts. Catherine Sackville-Scott, Strategy Director and Awie Erasmus, Global Strategy Director will dive deep into their new 2026 Social Trends report, outlining the key shifts shaping the year ahead. Together, the trends illustrate how brands can best build trust, activate communities, and create tangible value in an increasingly automated social landscape.

Register now to save your seat, and we look forward to seeing you on Jan. 27 for Ogilvy On Live - Social with Substance & the Return to Real