01/22/2025 | News release | Distributed by Public on 01/22/2025 13:59
The all-inclusive weekend featured headline sets from Jason Aldean and Kane Brown as well as special guest performances by Lainey Wilson, Dustin Lynch, Dylan Scott, Bailey Zimmerman and more
Nashville, TN (January 22, 2025) - Country music fans from around the globe gathered on the sun-drenched shores of Riviera Maya, Mexico, over the weekend ( January 15-18, 2025), for the 10th annual Crash My Playa experience. Hosted by superstar and five-time Entertainer of the Year Luke Bryan, the sold-out event delivered four nights of music, luxury, and paradise vibes like no other.
The 10th Anniversary celebration of Crash My Playa included two nights of headlining performances by Bryan, including a special finale night 10th anniversary "Luke Bryan & Friends" which featured Bryan performing with friends Jason Aldean, Lainey Wilson, Dustin Lynch, Dylan Scott, Bailey Zimmerman, Tucker Wetmore, Travis Denning and The Castellows' Lilly Balkcom (see highlights HERE). Another highlight of the weekend included Dustin Lynch's highly-anticipated Pool Party (see highlights HERE).
Other standout moments from the ACM-nominated Crash My Playa weekend included headlining sets by Jason Aldean and Kane Brown, as well as performances from Dasha, Jackson Dean, Travis Denning, Elle King, Ella Langley, Kendell Marvell, Dylan Scott, Nate Smith, Tucker Wetmore, and DJ Rock.
"The 10th Anniversary of Crash My Playa was a blast," said Bryan. "The fans keep showing up year after year and I can't thank them enough for the support. We could not have made 10 years of Playa possible without them. I want to say a huge thank you to all of my artist friends who come and perform each year - they are what makes this event so fun and special for these fans. We might even just have more fun than the fans doing this. What a way to kick off 2025!"
Crash My Playa kicked off last Wednesday, January 15 with four fun-filled days of performances with daily pool parties, nightly concerts, and late-night party sets. The 10th annual experience took place at the AAA Four Diamond Awarded Moon Palace Cancún, which offered guests a blend of luxury and adventure including upscale accommodations, gourmet dining options, 24-hour room service, and a wealth of activities steps from Crash My Playa's cutting-edge custom concert venue.
About Luke Bryan
During his career, Luke has amassed a total of 22.4 Billion global streams, 11.5 Million global album sales and 55.5M track sales worldwide. He is the most digital single RIAA certified country artist of all time with 96.5M digital single units and 18M album certified units for a total of 114.5M. In 2023, Luke was honored with the SoundExchange Hall of Fame Award in recognition of his standing as one of the most streamed artists in their 20-year history. Luke has 31 #1 singles, 17 of those Luke co-wrote, and he has accumulated 57 total weeks spent at #1 in his career.
Luke has hosted the ACM Awards five times and the CMA Awards four times and has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards-as well as being named Billboard's Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, Artist Humanitarian Recipient by the Country Radio Broadcasters and the ACM Lifting Lives Award honor because of his devotion to improving lives through the power of music.
About Playa Luna Presents
Playa Luna is a premier event production company specializing in luxury destination events for music's biggest fans and artists. Committed to crafting exceptional moments through music, art, and culture, Playa Luna focuses on sustainability and excellence, curating events that inspire and entertain in some of the world's most breathtaking locations. At a Playa Luna experience, everyone is a VIP. Our bespoke concert vacations deliver the ultimate travel experience, featuring premium all-inclusive accommodations, seamless logistics, unforgettable adventures, and world-class production, guaranteeing every journey is a memory of a lifetime.