ASA - American Sugar Alliance

02/13/2026 | Press release | Distributed by Public on 02/13/2026 09:46

Love is Sweet ❤️ Love Stories from the Farm

Tomorrow is Valentine's Day, one of the sweetest days of the year and a day to celebrate those you cherish. Many Americans plan to incorporate treats into their holiday, with the National Retail Federation finding that 56% of Americans planning to give a Valentine's Day gift have their eye on candy. We are grateful to help you celebrate, whether you're gifting a heart-shaped box of chocolates or whipping up a home-baked dessert.

The real sugar in your sweet treats comes from two crops grown here in America: sugarbeets and sugarcane. The family farmers who grow those crops exhibit love every single day, whether it's love for their families and the next generation of farmers, the land they steward with care and dedication, or the communities that rely on the economic engine of sugar production.

❤️ Many of America's 11,000 sugarbeet and sugarcane farmers are passing along multi-generational farming legacies to their children and grandchildren.

❤️ These family farmers produce the equivalent of about 4.5 billion 4-pound bags of sugar a year, contributing more than $23 billion to the economy every year and supporting more than 151,000 jobs across the country.

❤️ All while meeting some of the highest labor, environmental, and food quality standards in the world.

Meet four farming couples and learn what being part of America's farming legacy means to them:

ASA - American Sugar Alliance published this content on February 13, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 13, 2026 at 15:46 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]