IABM - International Association of Broadcasting Manufacturers

04/02/2026 | Press release | Distributed by Public on 04/02/2026 07:48

Evergent at NAB Show 2026: D2C sports streaming with NBA League Pass

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18-22), including:

  • New advances in subscriber lifecycle intelligence that help streaming services improve acquisition, engagement and retention
  • Next-generation monetization capabilities supporting flexible subscription models, global service expansion and hybrid revenue strategies
  • Innovative fan engagement features designed to help sports leagues and media companies deliver more personalized and dynamic digital experiences
  • New agentic AI-driven approaches that enable subscription businesses to better anticipate subscriber behaviour, enhance customer engagement, and unlock new revenue opportunities

Evergent will also host a panel session exploring the future of direct-to-consumer sports streaming and AI-driven fan engagement at the NAB Show Sports Summit: 'NBA League Pass: D2C Fan Engagement & The Future with AI' on Monday, April 20 from 9:45 - 10:15 AM in the West Hall, W3643 Sports Theater.

Ken DeGennaro, EVP, Media Operations & Technology, NBA and Vijay Sajja, Evergent's Founder & CEO, will take attendees behind the fan experience to explore the engagement and monetization strategy and infrastructure that powers the D2C platform. Panelists will also discuss how practical AI and emerging agentic technologies could transform fan engagement, acquisition, retention and operational efficiency in the future.

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IABM - International Association of Broadcasting Manufacturers published this content on April 02, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 02, 2026 at 13:49 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]