Hilton Drives Further Lifestyle Hotel Growth Across Türkiye

Canopy by Hilton arrives in Türkiye as latest lifestyle milestone

ISTANBUL, Türkiye - Hilton (NYSE: HLT) will introduce its Canopy by Hilton brand to Türkiye with two openings this month in Istanbul and Izmir. The brand entry follows the Turkish debut of the Tapestry Collection by Hilton brand earlier this year and continued expansion under the Curio Collection by Hilton brand. The launch comes as Hilton's Lifestyle category experiences record growth globally, now representing a fifth of Hilton's pipeline with more than 400 lifestyle hotels already trading.

Canopy by Hilton will be the latest of Hilton's lifestyle brands to join its Türkiye portfolio, with the opening of two distinctive properties:

• Canopy by Hilton Istanbul Taksim : Located just steps from Taksim Square and Istiklal Avenue, the hotel blends contemporary design with the rich cultural heritage of the Beyoglu district and features 110 rooms. Guests and locals will enjoy an all-day restaurant fusing Turkish and international cuisine, as well as a wine bar set within a 150-year-old cistern.
• Canopy by Hilton Izmir Bomonti: Situated within the Mahall Bomonti complex, this 191-room hotel will offer guests and locals a blend of modern amenities with locally inspired design in the charming city of Izmir. The hotel features stylish guest rooms, inspired by the Aegean region's natural textures and colours, locally influenced dining venues, and vibrant social spaces that reflect the spirit of the Bomonti neighbourhood - a historic area reborn as a cultural and social hub.

Michael Collini, vice president, development, Central and Eastern Europe, Hilton, commented: "As we celebrate Hilton's 70^th anniversary in Türkiye, we see tremendous growth in demand for quality lifestyle accommodation from both guests and hotel owners. With travellers increasingly seeking stays that blend quality, design, and local character, our lifestyle brands are resonating strongly and now represent a fifth of our pipeline. In 2022 we had a total of five trading and pipeline lifestyle hotels in our portfolio in Türkiye, and this has tripled in just three years. From vibrant urban escapes to culturally rich destinations, we're proud to be expanding our footprint with properties that reflect the spirit of their surroundings and deliver memorable guest experiences. It is hugely exciting to welcome the Canopy by Hilton brand to Türkiye, with two fantastic properties in the key cities of Istanbul and Izmir."

Driven by growing demand for unique, design-led, and locally immersive stays across Türkiye, Hilton will have opened four lifestyle properties in 2025 across its Canopy by Hilton, Curio Collection by Hilton, and Tapestry Collection by Hilton brands in Türkiye. This includes the debut of the Tapestry Collection by Hilton brand earlier this year with The Ritus Hotel Istanbul Sultanahmet, Tapestry Collection by Hilton - as well as the opening of Altunizade Suites Istanbul, Curio Collection by Hilton, Istanbul's second Curio Collection hotel.

There are a further nine lifestyle hotels in development across Türkiye, with five set to open next year including Hilton´s first cave hotel, Elika Cave Suites Cappadocia, Curio Collection by Hilton, Porto Chiara Istanbul Karakoy, Curio Collection by Hilton, Les Temps Istanbul Karakoy, Curio Collection by Hilton, Palazzo Donizetti Istanbul, Tapestry Collection by Hilton, and Myrna Izmir Konak, Tapestry Collection by Hilton.

The new properties join Hilton's wider European portfolio of nearly 90 lifestyle hotels, including the recently opened Palacio de Godoy Caceres, Curio Collection by Hilton, located in a restored former 16^th century palace in Extremadura, Spain, Rosetta Hotel Perugia, Tapestry Collection by Hilton in Italy, and Hotel Preko Ugljan Island, Curio Collection by Hilton, a resort hotel located on an island close to the coast of Zadar, Croatia.