Wine Institute Statement on AB 1585 and the Path Forward for California Wine

AB 1585, a California bill that would have required wines labeled "American" and sold, made or marketed in California to contain 100% United States-grown grapes, will not advance during the 2025-26 legislative session.

Wine Institute opposed the bill on the grounds that it would have produced unintended consequences for consumers and the broader industry without addressing the underlying demand crisis facing California wine.

Wine Institute President and CEO Steve Gross issued the following statement:

"AB 1585 will not advance during the 2025-26 legislative session. This gives our industry an opportunity to refocus on what will make a difference for the California wine community.

We have enormous respect for winegrowers and farming families who supported this bill. Their struggles are real, and their voices matter to us. We look forward to working closely with the California Association of Winegrape Growers on demand-building solutions that can move the needle for every grower, winery and community that California wine touches.

We have always been at our best when this industry stands together. That is the spirit we bring to the work ahead."