QMx Q-Figs | Press Release

McFarlane Toys acquires the exclusive rights to the QMx brand, marking the highly anticipated return of Q-Figs collectibles in 2026

February 11, 2026

Tempe, AZ, February 12, 2026 - McFarlane Toys, a leader in the global collectibles industry, proudly announces the acquisition of the QMx brand, bringing the fan-favorite Q-Fig collectibles into its portfolio this year. This strategic expansion strengthens McFarlane Toys' presence in the stylized collectibles category and reinforces its commitment to delivering imaginative, display-driven products for fans and collectors worldwide.

The relaunch will spotlight major brands including DC, Marvel, and Spawn, with more properties to be revealed.

First introduced in 2013, Q-Figs are known for their expressive design, scene-driven storytelling, and collaboration with leading entertainment studios. Their creativity, craftsmanship, and emotional resonance have attracted a passionate, highly engaged fan base, establishing Q-Figs as a unique collectible with a lasting presence in fandom.

The upcoming Q-Figs relaunch will feature a blind box program, delivering highly detailed, figures across some of the world's biggest entertainment brands. In addition, a window box program will introduce deluxe-Figs, showcasing enhanced sculpts, paint applications, and premium presentation.

The highly anticipated Q-Figs collection is set to launch in Summer 2026 and will be available online and in-stores through select retailers.

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About McFarlane Toys 

Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona, McFarlane has offices in Los Angeles, Las Vegas and Montreal. 

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