Nationwide Retirement Institute Honored with ThinkAdvisor Luminary Award

Nationwide Retirement Institute Honored with ThinkAdvisor Luminary Award

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The Nationwide Retirement Institute was recognized as a leader in marketing innovation, earning a ThinkAdvisor Luminary Award in the Product or Service Innovation category for its Land As Your Legacy® program, underscoring its commitment to supporting the financial needs of America's agricultural community.

"Nationwide was founded to serve the needs of farmers and rural communities, and we still maintain deep roots in the agricultural community," said Kristi Martin Rodriguez, SVP of Nationwide Financial Marketing and leader of the Nationwide Retirement Institute®. "That's why we continue to invest in protecting American farmers, including helping them plan for their financial futures. Congratulations to our Nationwide Retirement Institute team for this well-deserved industry recognition."

The Land As Your Legacy program helps farmers and ranchers protect their operations and plan for the future. Over the past 18 months, the Nationwide Retirement Institute has advanced this mission through research, education, and strategic partnerships. In early 2023, the Institute conducted comprehensive research into rural communities' attitudes toward financial advice, shaping solutions that meet their unique needs.

Elements of this effort include:

• Expanding partnerships with farm credit organizations.
• Launching a Multiple Employer Plan (MEP) with a leading state Farm Bureau, offering 401(k) plans for small farming operations.
• Protecting farm families, including writing the largest case in program history-safeguarding $180 million in assets for an Iowa farming family.
• Hosting educational events, including one that drew 54 clients representing over 20 farming operations.
• Delivering 150 presentations and creating 243 plans for farm families.

These efforts reflect Nationwide's continued dedication to helping agricultural families secure their financial futures while preserving their legacies.

The company was also named a finalist for the awards ceremony in the Thought Leadership and Education category.

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