Vietnam's food processing industry reached $88 billion in 2025, growing 11 percent as processors expanded beyond re-exports to meet rising domestic demand from a market of over 101 million consumers and build their own international brands. Food retail sales held steady at $71.8 billion, with international chains such as AEON, Central Retail, and MM Mega Market expanding nationwide, while WinMart grew to 4,592 outlets and upgraded key stores. The food service sector also accelerated, with sales rising 15 percent to $33.2 billion, driven by a strong hospitality demand and a 25 percent increase in international arrivals. U.S. seafood and tree nut exports led growth, increasing by 77 percent and 46 percent, respectively.