Hilton Strengthens UK Lifestyle Portfolio with Two New Tapestry Collection by Hilton Hotels

LONDON - Today Hilton (NYSE:HLT) announces two Tapestry Collection by Hilton hotels in Plymouth and Cork, continuing the expansion of its lifestyle portfolio across the UK and Ireland. The signings underscore Hilton's selective, long-term growth strategy with a focus on destinations demonstrating strong demand. The hotels will join a growing portfolio of four Tapestry Collection properties in regional hotspots, including Dover, York, Portrush and St Albans. Marking Hilton's debut in both historic maritime cities, the hotels are expected to create approximately 100 jobs.

Tapestry Collection growth supports Hilton's wider lifestyle brand expansion in the UK and Ireland, including the recent signing of Motto by Hilton in Manchester, Tempo by Hilton in Belfast and two Curio Collection by Hilton hotels in London - The Derby London City and the recently opened The BoTree London. The announcement also follows last year's highly anticipated debut of Tapestry Collection hotels in Portrush and Dover.

Nick Smart, vice president, development, UK, Ireland and the Nordics, Hilton, said, "Both signings highlight our commitment to expanding our lifestyle portfolio across the UK and Ireland. These distinctive, locally inspired hotels tap into the vibrancy, rich heritage and growing tourism appeal of Plymouth and Cork, making them a great fit for the Tapestry Collection brand as we continue to grow our footprint beyond the biggest, most well-known cities."

New Continental Plymouth, Tapestry Collection by Hilton

Originally built in 1865 and recognised as one of Plymouth's oldest hotels, New Continental Plymouth will join Tapestry Collection as part of a franchise agreement with Elevate Hotels Plymouth Ltd. Ideally located in Plymouth city centre on Millbay Road, the hotel will feature 120 fully renovated guest rooms, along with meeting facilities, a fitness centre, and a restaurant and bar. Scheduled to open in spring 2027, the hotel will provide an ideal base for exploring Devon's south coast with Plymouth Hoe less than a 10-minute walk away, as well as nearby bars, restaurants and cafes.

Al Malik, managing director, Elevate Hotels Plymouth Ltd, said, "We are delighted to have acquired the New Continental Hotel, a landmark property with a long-standing heritage in the heart of Plymouth. This acquisition aligns with our strategy of investing in high-quality regional hotels with strong trading fundamentals and significant upside potential. The New Continental Hotel stands out as a well-positioned asset in a dynamic coastal city, and we see considerable opportunity to enhance its offering and drive long-term value. We are particularly excited to reposition the hotel as part of Hilton's Tapestry Collection brand, which we believe will further strengthen its appeal and performance.

Cork City Centre, Tapestry Collection by Hilton

Cork City Centre, Tapestry Collection by Hilton, will comprise of 103 stylish guest rooms, including a mix of standard rooms and extended-stay accommodation with kitchenettes, and will be located on South Terrace, in the heart of Cork city. Expected to open in autumn 2027 in partnership with JMK Group, the new-build property will deliver a stay that reflects Cork's character, alongside a restaurant and breakfast area, a bar, and a fitness space.

Ideally positioned within walking distance of Cork's cultural attractions, business district, universities and transport links, the hotel is designed to appeal to both leisure and business travellers, strengthening Hilton's presence in one of Ireland's most dynamic hospitality markets.

Sonia Kajani, director, JMK Group, said, "We are excited to bring the Tapestry Collection by Hilton to Cork. Hilton's strong brand recognition and global reach make them an ideal partner, and this project will be a brilliant addition to our growing portfolio of high-quality hotels. We are looking forward to offering guests an outstanding stay in the city's beautiful South Terrace."

Guests at both hotels can benefit from Hilton Honors, the award-winning guest loyalty programme. Members who book directly with Hilton can earn Points for hotel stays and experiences, and enjoy instant rewards and benefits, including contactless check-in with room selection and exclusive member discounts.

JMK Group is a UK and Ireland-based hotel development and management company, specialising in the delivery and operation of high-quality hotels across globally recognised brands, including Hilton, Marriott, and IHG.

With nine hotels currently in operation, three new openings scheduled for spring 2026, and a robust pipeline of future developments, JMK Group is focused on creating high-performing assets and delivering exceptional guest experiences at every stage of the hotel lifecycle, from concept and development through to day-to-day operations.

At the core of JMK Group's success is its commitment to people. The Group invests in building engaged, high-performing teams and fosters a culture that supports, develops, and empowers individuals to deliver outstanding service. This people-first philosophy underpins every guest interaction, ensuring a consistent and high-quality experience across the portfolio.

Through strong brand partnerships, a hands-on operational approach, and a clear focus on long-term value creation, JMK Group continues to build a reputation for quality, reliability, and authentic hospitality.