State’s electric choice program remains fully subscribed in 2025

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Michigan electricity providers remain at or near the 10% statutory cap in 2025 in the state's electric choice program, according to the Michigan Public Service Commission's annual Status of Electric Competition report.

Electric demand in the electric choice program came in at 2,172 megawatts (MW), down 15 MW from 2,187 MW in 2024, according to the report released today. Electric choice is limited to 10% of a utility's average weather-adjusted retail sales for the preceding calendar year, under Public Act 286 of 2008.

The number of customers participating in the electric choice program grew slightly in 2025 to 5,517 from 5,514 in 2024. Nearly all choice participants are commercial or industrial customers, from large manufacturers to retailers, restaurants, health care facilities and school systems.

Michigan opened its utility service market to competition through the Customer Choice and Electricity Reliability Act of 2000. This law permits up to 10% of retail electric sales to be purchased from an alternative electric supplier (AES). The number of licensed AESs in Michigan stood at 20 as of December 2025, and about 5,101 customers remained in the queue of those interested in participating in the program if space becomes available under the 10% cap.

Electric choice programs for Consumers Energy Co., DTE Electric Co., Upper Peninsula Power Co., Upper Michigan Energy Resources Corp., Cloverland Electric Cooperative and Indiana Michigan Power Co. remained at, near or slightly above their 10% cap for 2024.

Michigan is one of 20 jurisdictions that had a form of restructured retail electric market in 2025. The MPSC's Electric Customer Choice webpage has customer, supplier and program information about electric choice participation for each utility.

The MPSC serves as an expert, impartial regulator committed to consumer protection, fairness and transparency. For information about the MPSC, visit www.michigan.gov/mpsc, sign up for its monthly newsletter or other listservs. Follow the MPSC on Facebook, X/Twitter, LinkedIn or Instagram.

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