Joint collaboration brings the Lissy PONY brand to video

Burda Media is continuing to expand its AI activities strategically and is an official release partner of Black Forest Labs for the new FLUX 3 model. In a joint project with Black Forest Labs and the voice AI company ElevenLabs, the brand world of Lissy PONY (Blue Ocean Entertainment) is now being brought to video. With this, the partnership between Burda Media and the two scale-ups Black Forest Labs and ElevenLabs reaches a new level. An innovative use case demonstrates how successfully the collaboration is evolving: the characters from Lissy PONY - the international girls' magazine published by Blue Ocean Entertainment, a subsidiary of Burda Media, are being brought to life on screen.

Evolving brand worlds with audiovisual consistency using FLUX 3

After Lissy PONY was already successfully realised as an AI-supported comic using previous FLUX models, Burda Media is now consistently taking the next step with video production. Using FLUX 3, the media company shows exactly how brand extension with generative AI can look like in practice. This is not simply about a new format, it is about further developing established brand worlds with audiovisual consistency and strictly on brand, using the new model from Black Forest Labs.

International series launch in autumn

The video experience is completed by the distinctive, instantly recognisable character voices from ElevenLabs, which remain consistent across episodes and languages. To mark the release of FLUX 3, a first video teaser from Burda Media showcases the new technological possibilities. The regular video episodes will launch in autumn directly in German, French, and Spanish. Thanks to AI dubbing by ElevenLabs, international markets can be targeted without significant additional effort.

With FLUX 3, we have the opportunity to boldly explore new directions and experiment with ideas that were previously unimaginable. The model delivers such high visual quality, which is perfectly rounded off by the voices from ElevenLabs, that we can bring our IPs to life in fully on-brand videos - without the time and cost constraints of traditional productions. This unlocks a whole new space for innovation and opens up entirely new possibilities.

Rebecca Gottwald, Chief AI-Officer, Burda Media

FLUX 3 opens up new perspectives

Burda Media is already planning the use of these models beyond editorial IPs for customized, scalable brand campaigns as well as for new product development. The projects emerging from this strong European partnership show how forward-looking AI works successfully in practice - laying the foundation for further innovations to look forward to.

FLUX 3 is empowering creators to bring new worlds to life, and we are proud to put it to work with Burda Media on Lissy PONY. On top of best-in-class video and audio quality, FLUX 3 holds character fidelity across episodes and languages, so the team can focus on the story. We believe tools like this will give media companies the flexibility to invent new formats and concepts.

Anthony Charbonnier, Head of GTM, Black Forest Labs

A brand truly comes to life through its voice. We are delighted that the Lissy PONY characters are getting their own character voices in three languages right from the first episode. For a format that has built its audience over many years, it is crucial that it feels the same in every market. With this project, Burda Media shows how European media companies can work with this technology without losing control of their brand identity.

Gordian Braun, Head of Growth EMEA & LATAM, ElevenLabs

Note: We are committed to the responsible and transparent use of AI and label AI-generated content in accordance with the EU AI Act.