Zedge Inc.

06/12/2026 | Press release | Distributed by Public on 06/12/2026 14:17

Quarterly Report for Quarter Ending APRIL 30, 2026 (Form 10-Q)

Management's Discussion and Analysis of Financial Condition and Results of Operations

The following information should be read in conjunction with the accompanying unaudited condensed consolidated financial statements and the associated notes thereto of this Quarterly Report, and the audited consolidated financial statements and the notes thereto and our Management's Discussion and Analysis of Financial Condition and Results of Operations contained in our Annual Report on Form 10-K for the fiscal year ended July 31, 2025 (the "2025 Form 10-K"), as filed with the U.S. Securities and Exchange Commission (the "SEC").

As used below, unless the context otherwise requires, the terms "the Company," "Zedge," "we," "us," and "our" refer to Zedge, Inc., a Delaware corporation and its subsidiaries, GuruShots Ltd., Zedge Europe AS and Zedge Lithuania UAB, collectively.

Forward-Looking Statements

This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements that contain the words "believes," "anticipates," "expects," "plans," "intends," and similar words and phrases. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from future results. Factors that may cause such differences include, but are not limited to: (1) economic, geopolitical and market conditions can adversely affect our business, results of operations and financial condition, including our revenue growth and profitability, which in turn could adversely affect our stock price; (2) our ability to keep pace with rapid technological changes in the Internet, mobile and AI industries and to adapt our products and services accordingly; (3) risks associated with our reliance on the adoption, integration and effective utilization of AI technologies, which is a key component of our growth strategy; (4) our ability to acquire a sufficient number of users that become purchasers, retain existing users, and generate profitable revenue from our apps; (5) our ability to successfully make acquisitions and/or successfully integrate acquisitions that we have made into Zedge without incurring unanticipated costs or without being subject to other integration issues that may disrupt our existing operations; and (6) the threat of continued hostilities against Israel from Iran, the Gaza Strip, Lebanon, and Syria. For further information regarding risks and uncertainties associated with our business, please refer to Item 1A to Part I "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended July 31, 2025 (the "2025 Form 10-K"). The forward-looking statements are made as of the date of this report and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Investors should consult all of the information set forth in this report and the other information set forth from time to time in our reports filed with the SEC pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934, including the 2025 Form 10-K.

Trends and Uncertainties

Current Economic Conditions

The majority of our users and employees are located outside of the United States, exposing us to a range of economic factors and regulations including foreign exchange fluctuations. There is uncertainty surrounding macroeconomic factors in the U.S. and globally. We believe these macroeconomic conditions coupled with the global political climate and unrest, including the ongoing wars between Ukraine and Russia, the war being waged against Iran by the United States and Israel, and the ongoing conflicts between Israel and the Gaza Strip, Lebanon, and Syria, may negatively impact our performance.

Certain Conflicts in the Middle East

Given our operations in Israel, the impact of economic, political, geopolitical, and military conditions in the region directly affects us, including conflicts involving missile strikes, infiltrations, and terrorism.

On October 7, 2023, Hamas, a designated terrorist organization, launched a savage terror attack in Israel, along with launching thousands of rockets into Israeli sovereign territory. The State of Israel responded by attacking Hamas in Gaza resulting in the mobilization of more than 450,000 army reservists. In addition, Hezbollah, another designated terrorist organization, based in Lebanon, was indiscriminately shelling Israeli territory, and the Houthi rebels based in Yemen also launched ballistic missiles and kamikaze drones at Israel.

In June of 2025, Israel and Iran engaged in the '12-Day War' during which Israel and the United States launched strikes on Iranian nuclear and military facilities, assassinating key leaders and scientists. Iranian retaliation included hundreds of missiles fired on Israeli cities; offices and schools were closed amid shelter-in-place orders, and the constant barrage of ballistic missiles launched from Iran and Yemen severely interrupted our operations. A U.S.-brokered ceasefire ended that direct clash on June 24, 2025, but tensions persisted as Iran rebuilt its missile stocks and nuclear capabilities, raising fears of renewed confrontation. Compounding these threats, since the fall of the Assad regime in December 2024, Israel has conducted airstrikes and ground incursions in Syria to neutralize remaining Iranian-linked militias, secure the border, and protect the Druze minority amid sectarian clashes. The Gaza ceasefire under the U.S.-backed framework, reached following the release of all remaining living Israeli hostages, has held broadly, though it remains fragile.

On February 28, 2026, the United States and Israel launched a joint military campaign against Iran, with the stated objectives of eliminating Iran's nuclear and ballistic missile programs. The strikes killed Supreme Leader Ali Khamenei and numerous senior IRGC and government officials. Iran responded with sustained waves of ballistic missiles and drone attacks against Israel, U.S. military installations across the region, and Gulf states. Following more than five weeks of sustained hostilities, the United States and Iran agreed to a ceasefire on April 8, 2026, mediated by Pakistan. The ceasefire is between the United States and Iran; Israel is not a formal party to the agreement, and Israel's obligations under it remain a matter of dispute. In the weeks following the ceasefire, tensions have continued over Iran's closure of the Strait of Hormuz and ongoing U.S.-Iran negotiations. As of the date of this filing, the ceasefire remains in effect despite limited level of active measures, though its durability is uncertain and the risk of resumed hostilities is significant.

Following the February 28, 2026 joint-U.S. and Israel strikes on Iran, Hezbollah launched a fresh barrage of rockets and missiles into Israel, collapsing the November 2024 ceasefire. Israel responded with intensive strikes on Beirut and southern Lebanon. On April 16, 2026, the United States brokered a ceasefire between Israel and Lebanon. That ceasefire was extended on April 23 for three weeks, and extended again on May 15 for an additional 45 days, with Israel and Lebanon agreeing on a framework for negotiations toward a lasting peace. Notwithstanding the ceasefire between Israel and the Lebanese government, Hezbollah, a designated terrorist organization operating within Lebanon, has continued and escalated its attacks on Israel and Israel has escalated its actions against Hezbollah in Lebanon.

Our Israel office is currently open and operating.

The foregoing conflicts have led to repeated IDF reservist mobilizations, affecting our workforce. The cumulative effect of these conflicts, combined with broader regional instability, risks impacting foreign investment, currency fluctuations, credit ratings, interest rates, oil prices, and security markets. Furthermore, regional political unrest and threats from extremist groups, notably Iran and its proxies, pose additional risks. The Houthis, while having reduced commercial shipping attacks since a May 2025 ceasefire with the U.S., continue to threaten Israeli and U.S. targets and may escalate in conjunction with Iran's activities and any resumed hostilities. Management and our Board of Directors are closely monitoring the situation in Israel to address potential business disruptions and implications.

AI Technology Trends

A key component of our growth strategy involves the adoption and utilization of AI, which introduces certain risks that may materially and adversely affect our business, financial condition, results of operations, and reputation. We incorporate AI into products such as pAInt and rely on AI for development, content moderation, personalization, marketing assets, finance, legal, user engagement, and other functions across our business, but our ability to compete effectively in AI-driven markets and keep pace with better-resourced competitors remains uncertain. Compliance with evolving AI laws, such as the EU AI Act, may impose significant operational costs. Additionally, in late September 2025, Google released an update to its Search Engine Results Page (SERP) enabling users to copy emojis directly from search results rather than being directed to third-party sites such as Emojipedia, and AI platforms, including ChatGPT and Claude, now return emoji results in response to user queries. These developments could significantly diminish the value of our services and materially and adversely affect our revenue, profitability, and prospects. As a result, we recorded a non-cash impairment charge of approximately $3.7 million in the three months ended January 31, 2026 to reduce the carrying amount of the Emojipedia assets group to its estimated fair value, please refer to Note 5 to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Overview

Zedge builds and operates creator communities that collectively serve 20 million monthly active users across its platforms. Zedge Marketplace, our flagship platform, is a leading marketplace for mobile personalization content that powers a vibrant creator ecosystem including a full generative AI creation suite. DataSeeds.AI is our B2B business, delivering managed, multimodal datasets that are ethically sourced, rights-cleared, built to spec and delivered at scale to frontier AI developers. The content foundation for DataSeeds.AI is supplied by Zedge's proprietary creator communities, including Zedge Marketplace contributors and photo competition community GuruShots, which is supplemented by crowdsourced content. We also offer GuruShots, the world's most popular photo competition game, where photographers of all skill levels compete, vote, and improve through gamified photo challenges. Our portfolio also includes Emojipedia, the number one trusted reference for emojis. Our vision is to enable creators and foster community while driving commerce across our ecosystem.

We are part of the 'Creator Economy,' which is estimated to be worth between $191 billion and $250 billion globally in 2025, with some forecasts placing the global market size as high as $848 billion by 20321.2.3. According to multiple reports, there are now over 207 million active content creators worldwide.45 Furthermore, between 45% and 47% of creators identify as working full-time in this space6.7.8. Most creators earn modest incomes, and studies suggest that only a small portion, approximately 4%, of creators earn more than $100,000 per year91011. We view the Creator Economy as an opportunity for Zedge to expand our business, especially as we execute by connecting our gamers with our marketplace.

Our Zedge App (which is named "Zedge Wallpapers" in the App Store) offers a wide array of mobile personalization content including wallpapers, video wallpapers, ringtones, and notification sounds, and is available both in Google Play and the App Store. Over the past two years, our Zedge App has had between 19.6 million and 26.1 million monthly active users ("MAU"), ending with 19.6 million MAU as of April 30, 2026. MAU is a key performance indicator ("KPI") for our Zedge App that captures the number of unique users that used our Zedge App during the final 30 days of the relevant period. Our platform allows creators to upload content to our marketplace and avail it to our users either for free or, via 'Zedge Premium,' the section of our marketplace where we offer premium content for purchase. In turn, our users utilize the content to personalize their phones and express their individuality.

In fiscal 2023, we introduced pAInt, a generative AI wallpaper maker in the Zedge App. A generative AI wallpaper maker is an implementation of artificial intelligence software that can create images from text descriptions. To interface with a generative AI image maker, a user enters a text description of the image they want to create, and the software generates an image based on that description. Today, pAInt is available for text-to-image, image-to-image, and text-to-audio creation. In addition, we upgraded Zedge+, our paid subscription offering by bundling together an ad-free experience with value adds making the offering more compelling.

We often refer to our freemium ringtones and wallpapers, our subscription offering, the functionality for creators to market their products and ancillary offering and features both in our Zedge App and website, as our Zedge Marketplace.

The Zedge Marketplace's monetization stack consists of advertising revenue generated when users view advertisements when using the Zedge App (and the related functionality under the zedge.net website), the in-app sale of Zedge Credits, our virtual currency, that is used to purchase Zedge Premium content, and a paid-subscription offering that provides an ad-free experience to users that purchase a monthly, annual or lifetime subscription. In April 2023, we introduced a subscription tier in the iOS version of the app. As of April 30, 2026, we had approximately 1.3 million active subscribers.

In fiscal 2025, we introduced DataSeeds.AI ("DataSeeds"). DataSeeds offers ethically sourced and fully rights-cleared multimodal - image, video, and audio - datasets that companies use to build and train their AI models. We draw on a large and long-standing creator ecosystem built through GuruShots and the Zedge Marketplace, complemented by an extensive global network of vetted professional photographers, videographers, and domain specialists to create "Made-to-Order" bespoke datasets. This unified sourcing model gives predictable, spec-driven control over subject matter, diversity parameters, environments, and capture conditions. It enables fast, high-volume delivery of custom datasets used to support frontier model training, robust computer vision performance, and grounded generative AI. We also have started assembling a diverse catalog of "Off-the-Shelf" dataset spanning different content types and verticals.

1 https://www.coherentmarketinsights.com/industry-reports/global-creator-economy-market
2 https://market.us/report/creator-economy-market/
3 https://inbeat.agency/blog/creator-economy-statistics
4 https://demandsage.com/creator-economy-statistics/
5 https://www.forbes.com/sites/stevenbertoni/2025/06/16/forbes-top-creators-2025/
6 https://www.wpbeginner.com/research/creator-economy-statistics-that-will-blow-you-away/
7 https://nealschaffer.com/creator-economy-statistics/
8 https://www.spiralytics.com/blog/content-creator-statistics-2025/
9 https://blog.invitemember.com/how-much-do-content-creators-make/
10 https://brentonway.com/top-influencer-marketing-statistics/
11 https://blog.hootsuite.com/instagram-statistics/

In April 2022, we acquired GuruShots Ltd ("GuruShots") a gamified photography platform that engages a global community of photographers through daily challenges, real-time feedback, and a competitive, interactive experience. GuruShots offers a platform spanning iOS, Android, and the web that provides a fun, educational and structured way for amateur photographers to compete in a wide variety of contests showcasing their photos while gaining recognition with votes, badges, and awards. We estimate that the total addressable market of amateur photographers using their smartphones to take and publicly share artistic photos is 30-40 million people per month and that the market is still in its infancy. Every month, GuruShots stages more than 300 competitions that result in players uploading in excess of 415,000 photographs and casting close to 2.7 billion "perceived votes," which are calculated by multiplying the number of votes that each player casts by a weighting factor based on various factors related to that user. To improve engagement, GuruShots has adopted a set of retention dynamics focused on individual, team and community dynamics that create a sense of belonging, inspiration, recognition, improvement, and competition.

GuruShots utilizes a 'Free-to-Play' business model and generates revenue through in-app purchases of virtual currency. Players can use this currency to unlock competitions or gain an edge by purchasing resources and participating in additional gameplay. Over the past ten years, the monthly average paying player spend has increased in excess of 6.7% annually to more than $45.5 per player.

In fiscal 2024, we revamped GuruShots' customer onboarding experience by guiding new players through simplified photo competitions of limited size and duration. The upgrade was designed to enhance the gaming experience for new players by increasing their potential for winning and providing immediate gratification. The new onboarding has shown improvements in engagement, retention, and revenue from new users. In addition, we migrated to a coin-based economy with multiple currencies in order to enable more players to earn and spend their currency on in-game resources.

Since the acquisition, GuruShots has faced challenges in growth and profitability, and its revenue has declined. We have cut costs at GuruShots, including as part of the restructuring initiated in January 2025, and have materially scaled back on paid user acquisition ("PUA") for the unit. In parallel, we are developing a plan, referred to as GuruShots 2.0, to revamp GuruShots' offering in order to put it on a growth trajectory and unlock the potential value of this asset. Our strategy focuses on attracting new users and converting them into recurring, paying players. To date, we have introduced a fun and comprehensive onboarding experience to draw new users into the gameplay with ease and migrated to a coin-based in-game economy to enable more opportunities to reward and monetize players.

Historically, we marketed GuruShots to prospective players primarily via PUA channels including Google, Meta, TikTok and other platforms, utilizing a variety of advertising media, formats, such as static and video ads. As part of the GuruShots 2.0 development plan, we have significantly reduced PUA investment for GuruShots to improve Return-on-Ad-Spend (ROAS) and intend to continue managing PUA spend in the current timeframe.

As set forth above, we believe that the extensive library of photographs generated by GuruShots players through submissions to GuruShots' competitions represents a valuable dataset for our DataSeeds offering. To date, we have secured rights to license a portion of this library for various applications, including AI training, and we continue to expand the licensable catalog by securing rights to additional photographs.

Emojipedia Pty Ltd ("Emojipedia") is the world's leading authority dedicated to providing up-to-date and well-researched emoji definitions, information, and news, as well as World Emoji Day and the annual World Emoji Awards. In April 2026, Emojipedia received approximately 37.6 million monthly page views and has approximately 6.8 million monthly active users as of April 30, 2026 of which approximately 42.1% are located in well-developed markets. It is the top resource for all things emoji, offering insights into data and cultural trends. In the past year, we have implemented multiple changes to Emojipedia including an AI-powered emoji sticker generator tool as well as an extensive emoji sticker library.

In late September 2025, Google released an update to its Search Engine Results Page (SERP) enabling users to copy emojis directly from search results rather than being directed to third-party sites such as Emojipedia. In addition, AI platforms, including ChatGPT and Claude, now return emoji results in response to user queries. While it is too early to accurately quantify the impact of these changes on Emojipedia' s monthly active users (MAU), we believe they are likely to result in reduced traffic and adversely affect revenue. As a result, we recorded an impairment charge of $3.7 million in the three months period ended January 31, 2026.

Critical Accounting Policies

Our unaudited condensed consolidated financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States of America, or U.S. GAAP. Our significant accounting policies are described in Note 1 to the consolidated financial statements included in the 2025 Form 10-K. The preparation of financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses as well as the disclosure of contingent assets and liabilities. Critical accounting policies are those that require application of management's most subjective or complex judgments, often as a result of matters that are inherently uncertain and may change in subsequent periods. Our critical accounting policies include those related to revenue recognition, intangible assets-net, goodwill, capitalized software and technology development costs, stock-based compensation, restructuring charges and income taxes. Management bases its estimates and judgments on historical experience and other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. For additional discussion of our critical accounting policies, see our Management's Discussion and Analysis of Financial Condition and Results of Operations in the 2025 Form 10-K.

Recently Issued Accounting Pronouncements

Please refer to Note 1 to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Key Performance Indicators (KPIs)

Zedge App-MAU and ARPMAU

The presentation of our results of operations related to our Zedge App includes disclosure of two key performance indicators - Monthly Active Users (MAU) and Average Revenue Per Monthly Active User (ARPMAU). MAU is a key performance indicator that we define as the number of unique users that used our Zedge App during the previous 30-day period, which is important to understanding the size of our active user base which is a main driver of our revenue. Changes and trends in MAU are useful for measuring the general health of our business, gauging both present and potential users/customers' experience, assessing the efficacy of product improvements and marketing campaigns and overall user engagement.

ARPMAU is defined as (i) the total revenue derived from Zedge App in a monthly period, divided by (ii) MAU in that same period. ARPMAU for a particular time period longer than one month is the average ARPMAU for each month during that period. ARPMAU is valuable because it provides insight into how well we monetize our users and, changes and trends in ARPMAU are indications of how effective our monetization investments are.

MAU decreased 11.3% in the three months ended April 30, 2026 when compared to the same period a year ago. As of April 30, 2026, users in emerging markets represented about 78.1% of our MAU, as compared to 76.5% from the same period a year ago.

ARPMAU for the three months ended April 30, 2026 increased 21.2% when compared to the same period a year ago, primarily due to the increase in price per advertising impression from the same period a year ago, which was driven by increased competition for our ad inventory as well as strong year-over-year subscription revenue growth. Subscription revenue increased 32.5%, while subscription billings decreased 4.4% for the three months ended April 30, 2026, when compared to the same period a year ago, as discussed below.

The following tables present the MAU - Zedge App and ARPMAU - Zedge App for the three months ended April 30, 2026 as compared to the same period in the prior year:

Three Months Ended
April 30,
(in millions, except ARPMAU - Zedge App) 2026 2025 % Change
MAU- Zedge App 19.6 22.1 -11.3 %
Developed Markets MAU - Zedge App 4.3 5.2 -17.3 %
Emerging Markets MAU - Zedge App 15.3 16.9 -9.5 %
Emerging Markets MAU - Zedge App/Total MAU - Zedge App 78.1 % 76.5 % 2.1 %
ARPMAU - Zedge App $ 0.1194 $ 0.0985 21.2 %

The following charts present the MAU - Zedge App and ARPMAU - Zedge App for the consecutive eight fiscal quarters ended April 30, 2026:

GuruShots-MAPs and ARPMAP

The presentation of our results of operations related to our GuruShots segment includes disclosure of two key performance indicators - Monthly Active Payers (MAP) and Average Revenue Per Monthly Active Payer (ARPMAP) as discussed below:

Monthly Active Payers ("MAPs"). We define a MAP as a unique active user on the GuruShots app or GuruShots.com in a month who completed at least one in-app purchase ("IAP") during that time period. MAPs for a time period longer than one month are the average MAPs for each month during that period. We estimate the number of MAPs by aggregating certain data from third-party attribution platforms. MAP is a key performance indicator because it shows the size of GuruShots' active paying user base which is a main driver of GuruShots' revenue. Changes and trends in MAP are useful for measuring the general health of GuruShots' business, gauging both present and potential users/customers' experience, assessing the efficacy of product improvements and marketing campaigns and overall user engagement.

Average Revenue Per Monthly Active Payer ("ARPMAP"). We define ARPMAP as (i) the total revenue from IAPs derived from GuruShots and GuruShots.com in a monthly period, divided by (ii) MAPs in that same period. ARPMAP for a particular time period longer than one month is the average ARPMAP for each month during that period. ARPMAP shows how efficiently we are monetizing each MAP.

MAP decreased 37.7% in the three months ended April 30, 2026 when compared to the same period a year ago, primarily attributable to Apple's App Tracking Transparence ("ATT") framework which impedes our ability to invest in PUA campaigns profitably in terms of return on ad spend or ("ROAS"). As such, we continued to scale back our PUA spend for GuruShots while testing new campaigns and creatives in order to unearth attractive ROAS scaling opportunities. ARPMAP increased 10.2% to $48.6 in the three months ended April 30, 2026 from $44.1 in the three months ended April 30, 2025.

The following table shows our MAP and ARPMAP for the three months ended April 30, 2026 and 2025.

Three Months Ended
April 30,
2026 2025 % Change
Monthly Active Payers 2,228 3,578 -37.7 %
Average Revenue per Monthly Active Payer $ 48.6 $ 44.1 10.2 %

The following charts present the MAP and ARPMAP - GuruShots for the consecutive eight quarters ended April 30, 2026:

Our KPIs related to GuruShots are not based on any standardized industry methodology and are not necessarily calculated in the same manner that other companies or third parties may use to calculate these or similarly titled measures. The numbers that we use to calculate MAP and ARPMAP are derived from data that we generate internally. While these numbers are based on what we believe to be reasonable judgments and estimates for the applicable period of measurement, there are inherent challenges in measuring usage and engagement. We regularly review and may adjust our processes for calculating our internal metrics to improve their accuracy.

Results of Operations

The following table summarizes our historical condensed consolidated statements of operations data:

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Changes 2026 2025 % Changes
(in thousands, except percentages)
Revenues $ 7,992 $ 7,757 3.0 % $ 23,856 $ 21,930 8.8 %
Direct cost of revenues 550 452 21.7 % 1,651 1,360 21.4 %
Selling, general and administrative 6,235 6,343 -1.7 % 18,848 20,278 -7.1 %
Depreciation and amortization 133 225 -40.9 % 536 924 -42.0 %
Restructuring charges - 577 -100.0 % - 1,058 -100.0 %
Impairment of intangible assets - - nm 3,570 - nm
Impairment of capitalized software and technology development costs - - nm 145 827 -82.5 %
Income (loss) from operations 1,074 160 571.3 % (894 ) (2,517 ) 64.5 %
Interest and other income, net 135 154 -12.3 % 403 507 -20.5 %
Net loss resulting from foreign exchange transactions (26 ) (41 ) 36.6 % (211 ) (141 ) -49.6 %
Income tax expense (benefit) 257 88 192.0 % (127 ) (318 ) 60.1 %
Net income (loss) $ 926 $ 185 400.5 % $ (575 ) $ (1,833 ) 68.6 %

nm-not meaningful

Comparison of Our Results of Operations for the Three and Nine months ended April 30, 2026 and 2025

Revenues

The following table sets forth the composition of our revenues for the three and nine months ended April 30, 2026 and 2025:

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Change
(in thousands, except percentage)
Zedge Marketplace
Advertising revenue $ 5,355 $ 5,579 -4.0 % $ 16,079 $ 15,151 6.1 %
Paid subscription revenue 1,678 1,272 31.9 % 4,832 3,687 31.1 %
Other revenues 451 431 4.6 % 1,425 1,357 5.0 %
Total Zedge Marketplace revenue 7,484 7,282 2.8 % 22,336 20,195 10.6 %
GuruShots
Digital goods and services 508 475 6.9 % 1,520 1,735 -12.4 %
Total revenue $ 7,992 $ 7,757 3.0 % $ 23,856 $ 21,930 8.8 %

The following table summarizes our subscription revenue for the three and nine months ended April 30, 2026 and 2025:

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Change
(in thousands, except revenue per subscriber and percentages)
Subscription Revenue $ 1,678 $ 1,272 31.9 % $ 4,832 $ 3,687 31.1 %
Active subscriptions net increase 85 105 -19.1 % 275 227 21.4 %
Active subscriptions at end of period 1,260 896 40.6 % 1,260 896 40.6 %
Average active subscriptions during the period 1,218 842 44.6 % 1,124 738 52.2 %
Average monthly revenue per active subscription $ 0.46 $ 0.50 -8.8 % $ 0.48 $ 0.56 -15.4 %
* Active subscriptions include 13,000 lifetime subscriptions that have been fully amortized.

Our measure of subscription billings is a non-GAAP measure. The following table presents a reconciliation of subscription billings to the most directly comparable GAAP financial measures, for each of the periods indicated. We calculate subscription billings by adding the change in subscription deferred revenue between the start and end of the period to subscription revenue recognized in the same period. Subscription billings is a performance measure that we believe provides useful information to our management and investors as it allows us to better track the growth of the subscription-based portion of our business, which is a critical part of our business plan.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Change
(in thousands, except percentages)
Subscription Revenue $ 1,678 $ 1,272 $ 4,832 $ 3,687
Changes in subscription deferred revenue 79 566 720 1,798
Subscription Billings (Non-GAAP) $ 1,757 $ 1,838 -4.4 % $ 5,552 $ 5,485 1.2 %

The following table summarizes Zedge Premium gross and net revenue for the three and nine months ended April 30, 2026 and 2025:

Three Months
January 31,
Nine Months Ended
April 30,
2026 2025 % Changes 2026 2025 % Changes
(in thousands, except percentages)
Zedge Premium-gross revenue ("GTV") $ 717 $ 615 16.6 % $ 2,158 $ 1,975 9.3 %
Zedge Premium-net revenue $ 445 $ 430 3.5 % $ 1,410 $ 1,354 4.1 %
Gross margin 62 % 70 % 65 % 69 %

Three Months Ended April 30, 2026 Compared to Three Months Ended April 30, 2025

For the three months ended April 30, 2026, our total revenue increased 3.0% compared to the same period in the prior year, primarily attributable to an increase in subscription revenue and new DataSeeds revenue which is included in digital goods and services reported under GuruShots' segment.

For the three months ended April 30, 2026, our advertising revenue decreased $224,000 or 4.0% compared to the same period in the prior year, primarily due to a one-time integration bonus of $450,000 received in April 2025 coupled with the $236,000 or 53.1% decline in Emojipedia's revenue during the corresponding periods.

For the three months ended April 30, 2026, our subscription revenue increased 31.9%, and our subscription billings decreased 4.4%, compared to the same period in the prior year. The decline in subscription billings can be attributed to the 17.3% decrease in MAU in developed markets, as subscription pricing is higher in well-developed markets.

For the three months ended April 30, 2026, our other revenue increased 4.6% compared to the same period in the prior year, primarily attributable to an increase in Zedge Premium net revenue which increased 3.5% during the corresponding periods. Zedge Premium represents approximately 99% of other revenues.

For the three months ended April 30, 2026, digital goods and services revenue increased 6.9% compared to the same period in the prior year primarily due to revenue contribution from DataSeeds offset by decreased revenue from the GuruShots game driven by a 37.7% decline in GuruShots' MAP.

Nine months Ended April 30, 2026 Compared to Nine months Ended April 30, 2025

For the nine months ended April 30, 2026, our total revenue increased 8.8% compared to the same period in the prior year, primarily attributable to an increase in advertising and subscription revenue, partially offset by a 12.4% decline in GuruShots' revenue during the corresponding periods.

For the nine months ended April 30, 2026, our advertising revenue increased 6.1% compared to the same period in the prior year, primarily due to higher average prices per advertising impression paid by advertisers on our Zedge App platform, reflecting increased competition for our ad inventory. The strong growth in the advertising revenue from our Zedge App was partially offset by a 48.8% decline in Emojipedia's revenue during the corresponding periods.

For the nine months ended April 30, 2026, our subscription revenue increased 31.1%, and our subscription billings increased 1.2%, compared to the same period in the prior year, primarily due to the lifetime subscription offering for Android and iOS users we rolled out in August 2023 and August 2024, respectively.

For the nine months ended April 30, 2026, our other revenue increased 5.0% compared to the same period in the prior year, primarily attributable to a 4.1% increase in Zedge Premium net revenue which represents 99% of other revenues.

For the nine months ended April 30, 2026, digital goods and services revenue declined 12.4% compared to the same period in the prior year primarily due to a 36.4% decline in GuruShots' MAP partially offset by revenue contribution from DataSeeds.

Direct cost of revenues. Direct cost of revenues consists primarily of content hosting, content delivery costs and production costs related to DataSeeds.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Direct cost of revenues $ 550 $ 452 21.7 % $ 1,651 $ 1,360 21.4 %
As a percentage of revenues 6.9 % 5.8 % 6.9 % 6.2 %

Direct cost of revenues increased 21.7% in the three months ended April 30, 2026 compared to the same period in the prior year primarily due to production costs related to DataSeeds. As a percentage of revenue, direct cost of revenues in the three months ended April 30, 2026 increased to 6.9% from 5.8% for the same period in the prior year.

Direct cost of revenues increased 21.4% in the nine months ended April 30, 2026 compared to the same period in the prior year primarily due to production costs related to DataSeeds and higher data center costs and additional costs related to certain new initiatives under development. As a percentage of revenue, direct cost of revenues in the nine months ended April 30, 2026 increased to 6.9% from 6.2% for the same period in the prior year.

Selling, general and administrative expense. Selling, general and administrative expense ("SG&A") consists mainly of payroll and benefits, stock-based compensation expense (as discussed below), PUA expenses, third-party payment processing fee relates to in-app purchases, marketing, consulting, professional fees, software licensing ("SaaS"), recruiting fees, facilities and public company related expenses.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Selling, general and administrative $ 6,235 $ 6,343 -1.7 % $ 18,848 $ 20,278 -7.1 %
As a percentage of revenues 78.0 % 81.8 % 79.0 % 92.5 %

Three Months Ended April 30, 2026 Compared to Three Months Ended April 30, 2025

SG&A decreased 1.7% for the three months ended April 30, 2026, compared to the prior-year period. The decrease was primarily attributable to lower PUA and lower stock-based compensation resulting from the expiration of the $4 million retention bonus program related to the GuruShots acquisition. These cost savings were partially offset by the increase in compensation expenses due to the strengthening of the EUR and Israeli Shekel (ILS) against the USD and merit-based compensation increases effective from January 2026.

For the three months ended April 30, 2026, we modestly reduced PUA spending for the Zedge App and significantly reduced PUA spending for GuruShots compared to the prior-year period. Combined PUA spending decreased 13.7% to $1.8 million for the three months ended April 30, 2026, from $2.0 million in the prior-year period. We expect to continue investing in PUA for the Zedge App in the near term, subject to maintaining attractive ROAS.

As a percentage of revenue, SG&A was 78.0% for the three months ended April 30, 2026, compared to 81.8% for the same period in the prior year.

Nine months Ended April 30, 2026 Compared to Nine months Ended April 30, 2025

SG&A decreased 7.1% for the nine months ended April 30, 2026, compared to the prior-year period. The decrease was primarily attributable to lower PUA and lower stock-based compensation resulting from the expiration of the $4 million retention bonus program related to the GuruShots acquisition. The personnel-related expenses savings from the global restructuring initiated in January 2025 were mostly offset by the strengthening of the EUR and ILS against the USD, merit-based compensation increases and certain one-time severance payments.

For the nine months ended April 30, 2026, PUA spending for the Zedge App were relatively flat and we significantly reduced PUA spending for GuruShots, compared to the prior-year period. Combined PUA spending decreased 12.4% to $5.1 million for the nine months ended April 30, 2026, from $5.8 million in the prior-year period.

As a percentage of revenue, SG&A was 79.0% for the nine months ended April 30, 2026, compared to 92.5% for the same period in the prior year.

Global headcount as of April 30, 2026 totaled 86 (including 18 at GuruShots (that also support DataSeeds)) compared to 84 (including 16 at GuruShots) as of April 30, 2025 with the majority of our employees currently based in Lithuania and Israel.

The following table summarizes stock-based compensation expense included in the SG&A for the three and nine months ended April 30, 2026 and 2025:

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Stock-based compensation expense $ 78 $ 326 -76.1 % $ 457 $ 1,308 -65.1 %

Stock-based compensation expense decreased 76.1% for the three months ended April 30, 2026, compared to the same period in the prior year. The decrease was primarily driven by the full amortization of $4 million in stock-based compensation associated with the restricted stock issued in connection with the GuruShots acquisition, which was amortized over a three-year period that concluded in March 2025.

Stock-based compensation expense decreased 65.1% for the nine months ended April 30, 2026, compared to the same period in the prior year. The decrease was primarily driven by the full amortization of $4 million in stock-based compensation associated with the restricted stock issued in connection with the GuruShots acquisition, which was amortized over a three-year period that concluded in March 2025.

Certain stock options, DSUs and restricted stock grants are more fully described in Note 7 Stock-Based Compensation to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Depreciation and amortization. Depreciation and amortization expense consists mainly of amortization of intangible assets related to Emojipedia and capitalized software and technology development costs of our internal developers on various projects that we invested in specific to the various platforms on which we operate our service.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Depreciation and amortization $ 133 $ 225 -40.9 % $ 536 $ 924 -42.0 %
As a percentage of revenues 1.7 % 2.9 % 2.2 % 4.2 %

Depreciation and amortization expense decreased by 40.9% for the three months ended April 30, 2026, compared to the corresponding period in the prior year. This decline was principally attributable to the $3.6 million impairment of intangible assets of our Emojipedia assets group recorded in the second quarter of fiscal 2026 and the $0.8 million impairment charge recognized in the second quarter of fiscal 2025 related to GuruShots' capitalized software and technology development costs, which was incurred in connection with the global restructuring initiative.

Depreciation and amortization expense decreased by 42.0% for the nine months ended April 30, 2026, compared to the corresponding period in the prior year. This decline was principally attributable to the $3.6 million impairment of intangible assets of our Emojipedia assets group recorded in the second quarter of fiscal 2026 and the $0.8 million impairment charge recognized in the second quarter of fiscal 2025 related to GuruShots' capitalized software and technology development costs, which was incurred in connection with the global restructuring initiative.

Impairment of intangible assets. For the nine months ended April 30, 2026, we recorded an approximately $3.6 million impairment of intangible assets of our Emojipedia assets group, as more fully described in Note 5 Intangible Assets and Goodwill to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Restructuring charges. For the three and nine months ended April 30, 2025, we recorded an approximately $0.5 million and $1.1 million respectively, in restructuring charge primarily consisting of severance and employee benefits in connection with the global restructuring initiated in January 2025, as more fully described in Note 15 Restructuring and Other Related Charges to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Impairment of capitalized software and technology development costs.

For the nine months ended April 30, 2026, we wrote off approximately $145,000 of Emojipedia's capitalized software and technology development costs in connection with the allocation of impairment loss of the Emojipedia assets group, as more fully described in Note 5 Intangible Assets and Goodwill to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

For the nine months ended April 30, 2025, we wrote off approximately $0.8 million of GuruShots' capitalized software and technology development costs in connection with the global restructuring initiated in January 2025, as more fully described in Note 15 Restructuring and Other Related Charges to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Interest and other income, net.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Interest and other income, net $ 135 $ 154 -12.3 % $ 403 $ 507 -20.5 %
As a percentage of revenues 1.7 % 2.0 % 1.7 % 2.3 %

In the three months ended April 30, 2026, interest and other income, net decreased by 12.3% compared to the corresponding period in the prior year primarily due to lower interest yield in the current period.

In the nine months ended April 30, 2026, interest and other income, net decreased by 20.5% compared to the corresponding period in the prior year primarily due to lower cash and cash equivalent balance coupled with lower interest yield in the current period.

Net loss resulting from foreign exchange transactions. Net loss resulting from foreign exchange transactions is comprised of gains and losses generated from movements in NOK, EUR and ILS relative to the U.S. Dollar, including gains or losses from our hedging activities.

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Net loss resulting from foreign exchange transactions $ (26 ) $ (41 ) 36.6 % $ (211 ) $ (141 ) -49.6 %
As a percentage of revenues -0.3 % -0.5 % -0.9 % -0.6 %

For the three months ended April 30, 2026, net loss from foreign exchange transactions increased 36.6% compared to the same period in the prior year, primarily due to unfavorable foreign exchange rate movements.

For the nine months ended April 30, 2026, net loss from foreign exchange transactions increased 49.6% compared to the same period in the prior year, primarily due to unfavorable foreign exchange rate movements.

We recognized mark-to-market ("MTM") gains of $18,000 and $18,000 from EUR hedging activities as of April 30, 2026 and July 31, 2025, respectively, as more fully described in Note 4, Derivative Instruments, to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

As a result of the global restructuring initiated in January 2025, which included the closure of the Company's Norway operations, we no longer have exposure to USD/NOK foreign exchange risk. Accordingly, there were no outstanding NOK forward contracts as of April 30, 2026 and July 31, 2025.

Income tax expense (benefit)

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Income tax expense (benefit) $ 257 $ 88 192.0 % $ (127 ) $ (318 ) 60.1 %
As a percentage of revenues 3.2 % 1.1 % -0.5 % -1.5 %

In the three months ended April 30, 2026, we generated a pretax income of $1.2 million and recorded an income tax expense of $0.3 million, representing an effective tax rate of 21.7%. This rate falls below our estimated effective tax rate for fiscal 2026 of 24.1%, primarily due to a discrete tax item related to the income tax true-ups for fiscal 2025.

In the nine months ended April 30, 2026, we incurred a pretax loss of $0.7 million and recorded an income tax benefit of $0.1 million representing an effective tax rate of 18.1%. This rate falls below our estimated effective tax rate for fiscal 2026 of 24.1%, primarily due to a discrete tax item related to the impairment charge of Emojipedia group assets with an estimated tax rate of 22.4%.

Comparison of our Segment Results of Operations

The following table presents the results for our Zedge Marketplace and GuruShots segment income (loss) from operations for the three and nine months ended April 30, 2026 and 2025:

Three Months Ended
April 30,
Nine Months Ended
April 30,
2026 2025 % Change 2026 2025 % Changes
(in thousands, except percentages)
Segment income (loss) from operations:
Zedge Marketplace: $ 1,746 $ 1,264 38.1 % $ 1,196 $ 2,240 -46.6 %
GuruShots: (672 ) (1,104 ) 39.1 % (2,090 ) (4,757 ) 56.1 %
Total $ 1,074 $ 160 571.3 % $ (894 ) $ (2,517 ) 64.5 %

Three Months Ended April 30, 2026 Compared to Three Months Ended April 30, 2025

For the three months ended April 30, 2026, income from operations related to the Zedge Marketplace increased to $1.7 million from $1.3 million for the three months ended April 30, 2025, primarily attributable to higher revenue, lower PUA spend coupled with restructuring charges in the prior year period, offset by higher compensation expenses in the current period resulting primarily from unfavorable foreign exchange rate movements.

For the three months ended April 30, 2026, loss from operations related to GuruShots decreased 39.1% to $0.7 million, from $1.1 million for the three months ended April 30, 2025. The decrease in operating loss was primarily attributable to the restructuring charge of $0.3 million recorded in the prior period coupled with lower PUA spend year on year.

Nine months Ended April 30, 2026 Compared to Nine months Ended April 30, 2025

For the nine months ended April 30, 2026, income from operations related to the Zedge Marketplace was $1.2 million, compared to income from operations of $2.2 million for the nine months ended April 30, 2025, primarily attributable to the impairment charge of $3.7 million related to the Emojipedia assets group offset by higher revenue during the current period.

For the nine months ended April 30, 2026, loss from operations related to GuruShots decreased 56.1% to $2.1 million, from $4.8 million for the nine months ended April 30, 2025. The decrease in operating loss was primarily attributable to the restructuring charge of $1.2 million in the prior period coupled with lower personnel related expenses resulting from the global restructuring initiated in January 2025 and lower PUA spend year on year.

Liquidity and Capital Resources

General

At April 30, 2026, we had cash and cash equivalents of $19.7 million and working capital (current assets less current liabilities) of $16.8 million, compared to $18.6 million and $14.7 million, respectively, at July 31, 2025. We expect that our cash and cash equivalents on hand and our cash flow from operations will be sufficient to meet our anticipated cash requirements for the twelve-month period ending June 12, 2027. We maintain a revolving credit facility of $4 million, including a foreign exchange contract facility of up to $7.5 million, with WAB, as discussed below under Financing Activities and in Note 10, Revolving Credit Facility, to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

The following tables present selected financial information for the nine months ended April 30, 2026 and 2025:

Nine Months Ended
April 30,
(in thousands) 2026 2025 $ Changes
Cash flows provided by (used in):
Operating activities $ 2,904 $ 2,748 $ 156
Investing activities (304 ) (378 ) 74
Financing activities (1,677 ) (2,030 ) 353
Effect of exchange rate changes on cash and cash equivalents 160 95 65
Increase in cash and cash equivalents $ 1,083 $ 435 $ 648

Operating Activities

Our cash flow from operations can vary significantly from quarter to quarter and from year to year, depending on our operating results and the timing of operating cash receipts and payments, particularly those related to trade accounts receivable and trade accounts payable.

Net cash provided by operating activities was $2.9 million for the nine months ended April 30, 2026. This amount primarily reflects a net loss of $0.6 million, positively adjusted for non-cash items of $4.5 million, including $0.5 million of amortization and depreciation, $0.5 million of stock-based compensation expense, and $3.7 million of impairment charge, and partially offset by $1.0 million in changes in operating assets and liabilities, primarily a $0.8 million increase in accounts receivable, a $0.1 million increase in prepaid expenses and other current assets and a $0.9 million decrease in accrued expenses related to payroll and board compensation, partially offset by a $0.8 million increase in deferred revenue associated with lifetime subscriptions sold during the period.

Net cash provided by operating activities was $2.7 million for the nine months ended April 30, 2025. This amount primarily reflects a net loss of $1.8 million, adjusted for $2.9 million of non-cash items, including $0.9 million of amortization and depreciation, $1.3 million of stock-based compensation expense, and $0.6 million of net-of-tax impairment charge related to capitalized software and technology development costs. These adjustments were further augmented by a $1.7 million net decrease resulting from changes in operating assets and liabilities, driven primarily by a $1.8 million increase in deferred revenue associated with lifetime subscriptions sold during the period.

Changes in Trade Accounts Receivable

Gross trade accounts receivable increased $0.7 million to $3.9 million at April 30, 2026 from $3.2 million at July 31, 2025, primarily due to higher revenue generated from one large customer plus revenue contribution from DataSeeds in the three months period ended April 30, 2026 when compared to the three months period ended July 31, 2025.

Investing Activities

Cash used in investing activities in the nine months ended April 30, 2026 and 2025 consisted primarily of capitalized software and technology development costs related to various projects that we invested in specific to the various platforms on which we operate our service.

Financing Activities

In the nine months ended April 30, 2026 and 2025, we repurchased - under our Board-approved share repurchase program - 329,377 shares and 683,506 shares, respectively, of our Class B common stock for approximately $1.1 million and $2.0 million, respectively.

In the nine months ended April 30, 2026 and 2025, we repurchased 4,312 shares and 6,903 shares from certain employees respectively, of our Class B common stock for $13,000 and $22,000, respectively, to administratively facilitate the withholding and subsequent remittance of personal income and payroll taxes in connection with the vesting of DSUs.

Under the Inflation Reduction Act signed into law in 2022, the excise tax on stock repurchases was approximately $44,000 and $8,000 for the fiscal years ended July 31, 2025 and 2023. There was no excise tax due for the fiscal year ended July 31, 2024 due to the de minimis exception threshold.

On October 14, 2025, the Company issued a press release announcing that its Board of Directors had declared a quarterly cash dividend of $0.016 per share, aggregating approximately $208,000. The dividend was paid on November 7, 2025, to stockholders of record as of October 24, 2025.

On January 14, 2026, the Company issued a press release announcing that its Board of Directors had declared a quarterly cash dividend of $0.016 per share of its Class A common stock and Class B common stock, aggregating approximately $209,000. The dividend was paid on February 10, 2026, to stockholders of record as of January 30, 2026.

On March 25, 2026, the Company issued a press release announcing that its Board of Directors had declared a quarterly cash dividend of $0.02 per share of its Class A common stock and Class B common stock, aggregating approximately $260,000. The dividend was paid on April 15, 2026, to stockholders of record as of April 6, 2026.

For more details regarding dividend payments, please refer to Note 14, Shareholder Distributions and Earnings and Profits (E&P), to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.

Concentration of Credit Risk and Significant Customers

Historically, we have had very little or no bad debt, which is common with other platforms of our size that derive their revenue from mobile advertising, as we aggressively manage our collections and perform due diligence on our customers. In addition, the majority of our revenue is derived from large, credit-worthy customers, e.g. Google, Facebook, Vungle, Digital Turbine and AppLovin, and we terminate our services with smaller customers immediately upon balances becoming past due. Since these smaller customers rely on us to derive their own revenue, they generally pay their outstanding balances on a timely basis.

In the nine months ended April 30, 2026 and 2025, we had only one large customer who represented 35% and 35% of our revenue respectively. At April 30, 2026, three customers represented 35%, 17% and 15% of our accounts receivable balance, respectively. At July 31, 2025, two customers represented 50% and 13% of our accounts receivable balance, respectively. All of these significant customers were advertising exchanges operated by leading companies, and the receivables represent many smaller amounts due from their advertisers.

Contractual Obligations and Other Commercial Commitments

Smaller reporting companies are not required to provide the information required by this item.

Off-Balance Sheet Arrangements

At April 30, 2026, we did not have any "off-balance sheet arrangements," as defined in relevant SEC regulations, that are reasonably likely to have a current or future effect on our financial condition, results of operations, liquidity, capital expenditures or capital resources.

Zedge Inc. published this content on June 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT) on June 12, 2026 at 20:17 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]