Business Insider's big week in Cannes

We had an incredible week at Cannes Lions - from on-the-ground reporting, to intimate and high-impact roundtables, to our flagship CMO Insider breakfast, we showcased our ability to serve an audience hungry for a real read on where the industry is headed.

The team nailed it. To kick off the week, we unveiled our annual Most Innovative CMO List. On the ground, coverage ran non-stop, including more than 28 CMO video interviews and sit-downs with OpenAI, BYD, and Antoni Porowski. Cannes Diary kept readers up to speed with daily insights from the festival, the industry leaders in attendance (90% VP and above!), and practical tips for making the most of the week.

We delighted our audience, too - from a photo-rich deep dive on the fashion status symbols of Cannes Lions to reporting on the deal the ad industry couldn't stop talking about.

And we brought our journalism to life through standout events:

• CMO Insider Breakfast, featuring three of our Most Innovative CMO honorees (the CMOs of Gap Brand, Duolingo, and American Express), creator Adam W, Google's Sean Downey, and Pinterest CEO Bill Ready, with sponsors BCG, PayPal and LinkedIn.
• Chief Communications Officer Roundtable, presented by Omnicom PR, on the new playbook for managing brand reputation, featuring communications leaders from FedEx, HubSpot, Johnson & Johnson, the NBA, Target, and others.
• AI Marketer Roundtable, presented by Bluefish AI, with marketing leaders from Autodesk, Adobe, Comcast, Hilton, Zoom, and more.
• BI Executive Hour: The AI Truth Gap, presented by PMI, and featuring an unfiltered AI debate between PMI CCO Moira Gilchrist and Cloudflare CEO Matthew Prince.

We had four times the sponsorship over last year and we are already in talks on how to build on this great momentum at other marketing industry gatherings and well into 2027.