Samsung Electronics Co. Ltd.

07/09/2025 | Press release | Distributed by Public on 07/08/2025 20:10

Samsung Partners With Warner Bros. and DC Studios To Deliver ‘Super Big’ Superman...

Samsung Partners With Warner Bros. and DC Studios To Deliver 'Super Big' Superman Experience

Korea on July 9, 2025
AudioAUDIO Play/Stop
ShareShare open/close Print
Share open/close
  • X
  • Facebook
  • LinkedIn
  • Tumblr
  • WhatsApp
  • Mail
URL copy
URL Copied.
Layer close

Partnership offers fans new ways to experience the iconic Super Hero's release on the big screen through digital and in-person activations

Samsung Electronics today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest "Superman" film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

"Samsung is committed to creating a richer and more meaningful entertainment experience," said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home."

"Superman," the first film in DC Studios' new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline "It's not just big. It's super big," spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

In London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard and Kings Cross Station.

Fans can also pick up limited-edition Superman-themed items, receive exclusive gifts and take part in a global social media challenge by sharing their event photos or videos for a chance to win super prizes, including a 98" Samsung TV.

Interactive activations will appear at major malls across Asia - including Malaysia, Vietnam and Korea - where fans can explore Superman-themed photo booths, immersive pop-up displays and hands-on product experiences.

Additionally, Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models,1 the collection brings Superman's heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung's Super Big TV lineup includes 98" 100" 115" Class options across Neo QLED and Crystal UHD models.2 With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com.

About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.

1 Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
2 Product availability vary by region.

TAGSDC StudiosSamsung Art StoreSamsung Art TVSupermanWarner Bros

Press Resources > Press Release

Products > TVs & Displays

Download

  • Samsung-TVs-and-Displays-Samsung-Art-TVs-Samsung-Art-Store-Warner-Bros.-DC-Studios-Superman_dl1.jpg

  • Samsung-TVs-and-Displays-Samsung-Art-TVs-Samsung-Art-Store-Warner-Bros.-DC-Studios-Superman_dl2.jpg

※ All images attached in the press releases published on Samsung Newsroom are also available on Samsung Newsroom's Media Library.
Related Articles
  • Living With Art: Samsung and Art Basel Spark Global Dialogue on Digital Art and Everyday Creativity
  • RM of BTS Debuts as Samsung Electronics' Art TV Global Ambassador at Art Basel in Basel 2025
  • Samsung and Art Basel Unveil Largest Art Basel Collection to Date on Samsung Art Store
  • Samsung Art Store Brings Disney, Pixar, Star Wars and More to Screens in 4K
  • The Samsung Art Store To Feature Exclusive Highlights From The Museum of Modern Art's Collection
Samsung Electronics Co. Ltd. published this content on July 09, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 09, 2025 at 02:11 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at support@pubt.io