Hilton Worldwide Holdings Inc.

12/15/2025 | Press release | Distributed by Public on 12/15/2025 08:05

Waldorf Astoria to Come to Spain’s Malaga Province with Waldorf Astoria Marbella

Set to open in 2029, Waldorf Astoria Marbella will bring the brand's signature service and contemporary luxury to Southern Spain

Fast Facts:

  • Opening: 2029
  • Location: Coastal city of Marbella with views of the Mediterranean
  • Room Count: 120 guest rooms and 120 branded residences under the Waldorf Astoria brand
  • Amenities: Indoor and outdoor pools, two restaurants, lobby bar, pool bar, spa with four treatment rooms, fitness centre, meeting spaces and access to a championship golf course.

MARBELLA, Spain - Hilton (NYSE: HLT) and Higuerón Developments today announced the signing of Waldorf Astoria Marbella, bringing the iconic Waldorf Astoria brand to Spain's Malaga Province. Opening in 2029, the new resort will offer a contemporary expression of Marbella's Andalusian setting, reflecting Waldorf Astoria's signature design ethos and service throughout. Guests will also experience the brand's Personal Concierge.

Waldorf Astoria Marbella will offer 120 guest rooms and suites, as well as 120 branded residences, designed to balance residential comfort with the brand's signature service, set against Marbella's Mediterranean coastline. The hotel will feature a unique design created by three Pritzker Prize-winning architects, who are currently working on its conceptual design competition.

Chris Nassetta, president & CEO, Hilton, said, "Waldorf Astoria Hotels & Resorts has long been synonymous with unparalleled luxury in the world's most sought-after destinations. We're delighted to once again work alongside Higuerón Developments as we introduce the brand to Marbella, bringing the iconic Waldorf Astoria brand to Spain's Malaga Province. This signing represents another important step in our strategy to expand Hilton's luxury portfolio globally, which now includes more than 550 trading hotels - from the legendary Waldorf Astoria New York to Conrad Hamburg and Waldorf Astoria Osaka. I look forward to Waldorf Astoria Marbella welcoming guests in 2029, with the hotel set to offer elegant service and unforgettable experiences for generations to come."

Javier Rodríguez, CEO, Higuerón Development, said, "Higuerón Marbella Golf Resort aims to be a global benchmark in the ultra-luxury holiday segment. The arrival of this Waldorf Astoria resort in Spain reinforces and validates this commitment to excellence and consolidates Marbella as a prime destination for ultra-luxury tourism. The vision for this future project aligns with the existing core values of our company namely humanism, authenticity, innovation and sustainability, these values have accompanied us throughout our 30 years of history in Higuerón Gran Málaga Resort and together with our team are a fundamental part of the DNA of this Future Project."

Guests will enjoy a collection of distinctive dining experiences at Waldorf Astoria Marbella, including the brand's iconic Peacock Alley, a stylish Lobby Bar, a signature restaurant, and a pool bar and grill. Wellness will sit at the centre of the resort, anchored by a 750 square metre spa with four treatment rooms, a gym, and both indoor and outdoor pools with expansive decks. The resort's dining and wellness spaces reflect a modern, design-led approach that will connect guests to the destination. For events and celebrations, the resort will feature a grand ballroom, a multi-function space, two connected meeting rooms, and an executive boardroom.

The resort's private residences offer elevated privacy and access to bespoke services and amenities, such as an owner's lounge, fitness space, and private dining room. Both guests of the hotel and those in the residences will also have access to a championship golf course that was originally designed by legendary golf architect, Robert Trent Jones Sr., in 1994 and is set for a transformation that will preserve its essence. The redesign will be led by Robert Trent Jones Jr., who will reinterpret the course with a contemporary and sustainable vision.

Waldorf Astoria Marbella joins Hilton's global Waldorf Astoria portfolio of more than 65 hotels trading and pipeline, including the recently reopened Waldorf Astoria New York, Waldorf Astoria Helsinki and Waldorf Astoria Shanghai Qiantan, and the upcoming openings of Waldorf Astoria Rabat Salé and Waldorf Astoria London Admiralty Arch.

The signing ceremony for Waldorf Astoria Marbella took place in New York on 5 November, attended by Christopher J. Nassetta, president & CEO of Hilton, and Javier Rodríguez, CEO of Higuerón Developments.

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World's Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.



Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand's world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.




//

Higuerón Developments is a leading real estate investment, hotel development, and leisure and wellness facility management company. With more than 3,000 homes marketed and a robust expansion plan for the coming decade, Higuerón Developments is recognised for its commitment to design, innovation, sustainability, and client comfort, with all residences located in one of southern Europe's most exclusive complexes on the Costa del Sol.//



Hilton Worldwide Holdings Inc. published this content on December 15, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on December 15, 2025 at 14:05 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]