IAA is Driving Buyer Demand & Delivering Stronger Auction Results in Canada

As we continue to evolve in partnership with Ritchie Bros., I am pleased to share an update on the progress we are making in driving stronger results for IAA Canada.

The integration of our in-house marketing team with the RB Global marketing organization over the past year has broadened our market reach, increased campaign precision, and enhanced buyer engagement.

With a robust digital infrastructure and a disciplined, segment-driven strategy, our marketing efforts are yielding improvements. These enhancements are particularly evident in the Canadian market where buyer demand is reaching new heights.

Across key segments, we are seeing a sustained increase in bidding activity from a more engaged buyer base. This translates into stronger competition for your inventory and improved auction results. In parallel, our targeted promotional efforts are reducing the time to sale and enabling faster inventory turnover. We have observed expanded interest from dealer buyers, particularly in categories such as theft recovered units, repossessions, light damage-clean title, and high-value salvage-a trend that is accelerating in 2025.

Enhancing Visibility Through Targeted Digital & Paid Advertising

Our marketing strategy is built on a data-driven foundation designed to connect high-intent buyers with your vehicles at the right moment. By leveraging advanced targeting techniques, we are delivering tailored messaging through platforms such as Google Search and Display advertising, as well as engaging audiences through social media campaigns tailored to both new and experienced buyers.

We deploy AI-powered retargeting to re-engage buyers who have shown interest in specific vehicle types, while timely email alerts ensure your listings are top of mind when demand is highest.

Together, these initiatives result in greater visibility, increased traffic to auctions, and stronger bidding outcomes.

Driving Buyer Engagement Through Strategic Auction Tactics

Beyond digital reach, we remain deeply involved with the automotive community, supporting and participating in industry events across the country, including our ongoing sponsorship of ARC (Automotive Recyclers of Canada) and its regional associations. These forums are invaluable for maintaining strong buyer relationships and shaping the future of the industry.

On ca.iaai.com, our category-focused marketing approach further amplifies demand by segmenting vehicles into distinct groups-such as High-End, Theft Recovery, Hail, Water Damage, Motorcycles, and Heavy Equipment-making it easier for buyers to find the inventory they need while increasing exposure for sellers.

As we move into the second quarter of 2025, our commitment to our Canadian partners remains steadfast. We will continue to invest in marketing, technology, and buyer development to ensure your inventory performs in the most competitive environment possible.

Whether you are remarketing insurance assets, finance and fleet units, or rental rotations, we are here to help you drive performance and achieve your business goals

Warm regards,

Blair Earle,
Managing Director, Canada