GS SUSTAIN: How Aging and Declining Populations Will Drive Product and Company Demand

Aging populations and falling fertility rates are poised to materially reshape consumer demand by the end of this decade, according to Goldman Sachs Research. A new Demographic-Driven Demand framework quantifies the impact: developed economies will see retiree growth of 4 million per year alongside accelerating declines in core consumers aged 35-55. That's expected to create a 0.6 percentage point advantage in annual demand growth for sectors with the greatest demographic tailwinds vs. those with the greatest headwinds.