04/17/2026 | Press release | Archived content
MADISON, N.J. (April 17, 2026) - Coldwell Banker Real Estate, LLC announced the launch of Coldwell Banker Germany, marking the brand's entry into Europe's largest economy. Led by Florian Freytag-Gross, a seasoned real estate executive who helped expand Engel & Völkers across major German cities, the company will focus on premium residential and commercial markets.
Headquartered in Hamburg, Coldwell Banker Germany will initially focus on major metropolitan markets including Hamburg, Munich, Frankfurt, and Berlin, along with select high-demand luxury destinations. The company will specialize in premium residential and commercial properties, offering brokerage and advisory services to both domestic and international clients.
Germany is one of Europe's most important source markets for cross-border real estate investment, with buyers playing a leading role in second-home markets across Southern Europe. Coldwell Banker's entry into the market underscores the growing importance of internationally connected advisory services for clients investing across multiple markets.
"Having been closely involved in building some of the most important premium urban markets in Germany, I see a clear shift in client expectations," said Florian Freytag-Gross, CEO of Coldwell Banker Germany. "Real estate decisions are increasingly international, while much of the brokerage landscape remains highly fragmented at a local level. Our goal is to bridge that gap by combining deep market knowledge in Germany with a truly global platform."
"For 120 years, Coldwell Banker has focused on delivering professional, high-quality real estate services around the world," said Jason Waugh, President of Coldwell Banker Affiliates. "Germany is a strategically important market not only in its own right, but as a key driver of demand across Europe. With strong local leadership and international reach, we are well positioned to support clients whose real estate needs extend beyond national borders."
"The launch comes at a time when the German real estate market is regaining momentum following a period of price correction driven by rising interest rates," says Freytag-Gross. "With conditions stabilizing, demand in major cities - particularly in the premium segment - remains strong, underpinned by structural housing shortages and solid economic fundamentals."
Coldwell Banker Germany will expand through a combination of local partnerships and company-operated offices. In contrast to traditional franchise models with exclusive territories, the company will implement a flexible, non-exclusive structure, enabling agents to operate across regions and better serve clients with multi-market investment strategies.
This approach reflects the evolving nature of the premium real estate segment, where clients increasingly buy, sell, and invest across locations, and where seamless collaboration and access to international networks are key differentiators.
Coldwell Banker Germany plans to attract experienced real estate professionals seeking a more internationally connected and flexible platform, supported by advanced digital tools for marketing, client management, and cross-border collaboration.
In doing so, the company contributes to the continued professionalization of the German real estate market, raising service standards while enhancing international connectivity and visibility for buyers, sellers, and investors.
About Coldwell Banker Germany
Coldwell Banker Germany, headquartered at Neuer Wall 80, Ground Floor, 20354 Hamburg, represents one of the world's most prestigious real estate brands in the German market. With 120 years of heritage and a global presence spanning more than 50 countries, the company brings Coldwell Banker's internationally recognized expertise to Germany. Specializing in premium residential and commercial properties, Coldwell Banker Germany offers high-end brokerage and advisory services tailored to discerning clients.
For more information, visit www.coldwellbanker.de.
About Coldwell Banker Real Estate LLC
Powered by its network of 93,000 affiliated sales professionals across 50 countries and territories, the Coldwell Banker® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. The Coldwell Banker brand is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a part of Compass International Holdings (NYSE: COMP), a global real estate services company with a presence in every major U.S. city and in approximately 120 countries and territories. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit www.coldwellbanker.com/join.