Zeotap named High Performer in G2 Grid® for Enterprise CDPs (2026)

At Zeotap, our mission has always been simple: help enterprises unlock the full value of their customer data.
Today, we're proud to share that we've been recognised as a High Performer in the G2 Grid® for Enterprise Customer Data Platforms (CDP), based entirely on verified feedback from enterprise users.
This recognition reflects the experiences of the organisations we partner with every day, across use cases such as media efficiency, customer intelligence, and privacy-first data activation.

What does "High Performer" mean on the G2 CDP Grid?

The G2 Grid® ranks vendors based on two key factors:

• Customer satisfaction (reviews)
• Market presence

Being recognised as a High Performer means Zeotap has received strong customer satisfaction scores, particularly from enterprise users, even in a highly competitive and fast-evolving CDP landscape.

Why this recognition matters for enterprise CDP buyers

In today's landscape, enterprises are not just looking for data unification. They need platforms that are:

• AI-powered, enabling smarter decision-making and automation
• Highly adaptable, fitting into existing tech stacks without disruption
• Designed for complex ecosystems, with seamless integrations
• Built with privacy and compliance at their core

Customer feedback on G2 highlights Zeotap's ability to deliver:

• Faster time-to-value
• Measurable business outcomes
• Strong collaboration between business and IT teams

What customers value about Zeotap as a CDP platform

Across industries including retail, media, and telecommunications, organisations trust Zeotap to:

• Improve match rates and activation
• Enable smarter segmentation
• Drive media efficiency and better ROI
• Deliver a unified and compliant customer view
• Support long-term transformation initiatives

This feedback reinforces our focus on building a platform that is not only powerful, but also flexible and easy to operationalise.

How Zeotap compares to the best CDP platforms

As the CDP category evolves, enterprises are moving toward solutions that combine:

• Advanced identity resolution
• AI-powered orchestration
• Flexible, modular architecture
• Seamless integration with existing infrastructure

Zeotap is designed to meet these needs, helping organisations activate their customer data faster and more effectively.

The pure-play Enterprise CDP landscape on G2

The G2 Grid® for Enterprise Customer Data Platforms includes a mix of standalone CDPs and broader marketing or CRM suites that embed CDP functionality within a wider stack. For enterprises evaluating a dedicated, best-of-breed CDP - a platform built from the ground up to unify, govern, and activate customer data, rather than a module inside a larger cloud - the shortlist is narrower.

Among the pure-play CDPs recognised on the G2 Enterprise Grid:

High Performers

• Zeotap CDP
• Tealium AudienceStream
• mParticle
• ActionIQ
• Amperity
• BlueConic
• GrowthLoop

Contenders

• Twilio Segment

Niche

• Lytics
• Redpoint Customer Data Platform
• NGDATA

This is the group enterprises typically evaluate when CDP is the primary purchase - not a bundled add-on. It's also where differentiation on identity resolution, privacy architecture, and activation flexibility matters most - and where Zeotap stands out for its privacy-first architecture, enterprise-grade identity resolution, and AI-powered activation built specifically for complex, regulated markets.

Looking ahead

This recognition is an important milestone, but we see it as part of a broader journey.
As the role of first-party data and AI continues to grow, we remain focused on innovation, customer success, and delivering tangible business outcomes.

We're grateful to our customers and partners who shared their experiences and continue to shape the future of Zeotap.

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