Beyond the Leaderboard: How Comcast Business Honored the Military Community at THE PLAYERS® Championship 2026

THE PLAYERS Championship draws the best golfers in the world to the coast of Florida every March. But for Comcast Business, the most memorable moments of tournament week rarely happen on the course.

This year, as a proud partner of THE PLAYERS, we spent the week focused on the people who matter most to us - veterans, active-duty servicemembers, military families, and young people in the Jacksonville community who are just getting started. Here's a look at what we were part of:

A $25,000 Investment in Operation New Uniform

Through THE PLAYERS Championship's Charity of the Day program, Comcast Business selected Operation New Uniform as this year's honoree. The Jacksonville-based nonprofit works with transitioning servicemembers, veterans, and military spouses to help them build the skills and credentials they need to start strong in civilian careers - the kind of work that doesn't make headlines but changes lives.

At the opening of the Patriots' Outpost, we presented Operation New Uniform with a $25,000 donation through Project UP. The funds will go directly toward the organization's career development programming, expanding access for veterans and military spouses who are ready to take their next step.

The Patriots' Outpost

For active duty service members, veterans, and their families attending THE PLAYERS®, the Patriots' Outpost was their place on the property. Throughout the week, hundreds of members of the military community were welcomed there as guests of honor - with shade, refreshments, and a setting that reflected the appreciation they've earned.

It's a small gesture relative to what they've given. But it's one we're glad to support every year.

Operation Shower: 40 Laptops for Expectant Military Spouses

One of the week's most personal moments came courtesy of Operation Shower, which brought together expectant military mothers and their families for a special celebration at PGA TOUR Headquarters in Ponte Vedra Beach.

The event was filled with surprises for each attendee, including bibs, sippy cups, and brand-new laptop - 40 in total. For military families, who often navigate deployments, relocations, and transitions without much of a support system nearby, reliable technology and internet access aren't luxuries. They're lifelines. We were glad to help provide them.

Tee Up Your Future: 50 Laptops for Local Students

This year, Comcast Business brought its Tee Up Your Future program to THE PLAYERS®, gifting 50 laptops to children attending the event. The program reflects a straightforward belief: that access to technology should not be determined by zip code, and that giving young people the right tools early makes a real difference.

A Commitment That Runs Deeper Than a Tournament

THE PLAYERS® Championship gives us a platform and a community, and we take both seriously. But the work we do with and for the military community isn't built around a tournament schedule. It's built around a long-standing belief that the people who serve this country deserve companies that show up for them - consistently, tangibly, and without fanfare.

We're proud to be one of those companies.

For more information on exclusive offers for military members and veterans, visit Our Commitment to Military Customers.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.