11 Ways to Grow with Squarespace in 2025

Expand your reach

Half of all small business owners in a recent Squarespace survey named gaining new customers and clients as a challenge for their business. To attract a wider audience or customer base, tap into tools that make you easy to find and help you send engaging outreach at the most impactful moments.

5. Claim a domain

One of the most important steps in launching your new website is capturing the right domain name (your unique URL) for it. You can find or brainstorm a custom domain with Squarespace's Domain Name Generator in two steps:

1. Start your search by describing your business in a few words, or enter your business name. If you don't have one yet, try the Business Name Generator.

2. Choose the name you like best from the generated list of domain names or regenerate until you find the right match.

Once you find a domain name you want, register it through Squarespace Domains to claim it.

6. Send memorable email marketing

Keeping up steady communication with your audience is one of the best ways to attract visitors to your site. Squarespace Email Campaigns provides you with email and newsletter templates to help you reach out quickly and easily.

Templates are editable so you can apply brand colors, pull in website content or top-selling products, and add discount codes. You can use images from your library or find free stock options and use the AI writer to help you draft copy.

Advanced tools like automated emails can help you send scheduled, personalized messages to subscribers based on their interactions with your website, like when they abandon their shopping cart. The automation ensures you reach visitors at just the right moment to send them back to your site or convert them on a product.

7. Keep visitors engaged with promotional pop-ups

Pop-ups on your website help you keep visitors informed about your brand. Whether it's triggering a new subscriber form for your newsletter, advertising a sale or discount, or announcing a new product or blog post, pop-ups can help you reach your sales and subscriber goals by highlighting your most important pages.

Adding pop-ups to your site is a straightforward process:

1. Open the Promotional pop-up panel.

2. Choose a pop-up layout.

3. Customize the text, timing, and appearance using the Action, Content, Display & timing, Image, and Style settings.

4. Toggle on Display pop-up, then click Save.

Start earning-or grow your revenue

No matter what you're interested in selling or how long you've been an entrepreneur, there may be ways to streamline your workflows or grow your earnings. Look for ways to build efficiency into your processes, starting with these tools.

8. Simplify your invoicing process

Make it easier to request payment by using professional, branded invoice templates designed to attract new clients and keep your payment records organized. Professional invoices help legitimize your services and build credibility and trust with clients.

Squarespace Invoicing is free to use on all Squarespace website plans, so anyone can create and send invoices. Squarespace invoice templates match your website branding for a consistent client experience and let clients pay through a secure link. You can save time with scheduled invoices that send when you prefer. Then, track, manage, or follow-up on invoices through an organized dashboard.

9. Increase your earning potential

When it's time to get paid, Squarespace Payments provides you with a streamlined, flexible method for accepting and managing payments, with competitive rates that help you keep more of what you earn.

Give your customers flexible payment options and a seamless checkout experience with support for digital wallets such as Apple Pay and alternative payment methods like Klarna. Offering more payment options can help you close sales, since customers can choose to pay with a preferred, trusted method or pre-saved payment details.

10. Turn traffic into revenue with custom forms

Add custom forms on your website to capture project details, budgets, and timelines from clients before you meet. Customize questions so you have all of the information you need to prepare for meetings or vet potential clients. You'll save time and be able to offer more personalized service.

When form responses come in, you can use them in whatever way fits your workflow. Follow up with an email or use the form response to launch a project dashboard to track your progress. From there, you can create a proposal, estimate, or contract with pre-designed templates and turn your lead into a new customer.

11. Sell smarter

Many entrepreneurs today have found success by diversifying the type of products they sell. With Squarespace, you can evolve your business and products to fit your needs as you grow.

You can sell physical products, digital downloads, memberships, subscriptions, event registrations, professional services, and more, all from one website. This year, consider adding a new product type to your site. Or combine any of the above into bundles or subscription tiers to make your offerings more appealing, like a digital download with the purchase of a workshop registration or access to a member's-only website after booking professional services.

2025 is your opportunity to grow your business, impress clients, and streamline your workflows with Squarespace's all-in-one platform.

Ready to start investing in your success?

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