Samsung Elevates Luxury Spaces with The Frame Hospitality Model

• The Frame hospitality model is now available in the U.S. market in 55-, 65-, and 75-inch sizes
• AI-powered features, including the Collection Hub and Generative Wallpaper, create personalized, design-forward guest room experiences
• LYNK Cloud powers digital concierge services, centralized content management, and guest engagement insights

Samsung Electronics America today announced that The Frame hospitality model (HL03H model) is now available in the U.S. market, bringing Samsung's art-inspired display design to luxury hotels and premium hospitality environments. Available in 55-, 65-, and 75-inch sizes, The Frame hospitality model complements the look and feel of high-end properties while offering Smart TV functionality, including entertainment, personalized content, and hotel services that guests can enjoy from the comfort of their room.

In luxury hospitality, every element of the guest room shapes the stay. The Frame hospitality model offers advanced features that deliver unique experiences that guests expect, from showcasing stunning digital artwork when not in use and connecting guests with property amenities when they choose to engage.

"As luxury hospitality evolves, the most memorable in-room stays will feel more personal and connected without compromising their design integrity," said Mark Kelly, Head of Enterprise Sales - Display Solutions Division, Samsung Electronics America. "The Frame hospitality model seamlessly blends art, entertainment, and hotel services together on one flexible display, helping hotels adapt to changing guest expectations and create more distinctive experiences over time."

Turning the in-room TV into part of the guest experience

For luxury hotels, design extends beyond furniture, finishes and lighting. The Frame hospitality model makes the in-room display a natural part of the space.

When guests aren't watching television, Collection Hub¹ features curated artwork, photography or other visual content, allowing hotels to extend their creative direction onto the screen. Hotel brands can select imagery that complement their interiors, reinforce their brand heritage, and reflect the unique character of a particular destination.