Dentsply Sirona champions sustainability at IDS while unveiling the next era of dental solutions

Aside from showcasing new AI enhanced workflows for efficiency and patient care, Dentsply Sirona also moved the needle for more sustainable dental practices at the International Dental Show (IDS) in Cologne, Germany, from March 25 to 29, 2025.

Charlotte, N.C. Guided by the slogan of "Experience the Power of Connected Dentistry", Dentsply Sirona, the world's largest diversified manufacturer of professional dental products and technologies made a powerful impact at the latest International Dental Show (IDS) in Cologne. In addition to demonstrating how dental professionals can attain new standards for efficiency and patient care with a new generation of AI-powered products fueled by cloud-based collaboration, the company highlighted its commitment to more sustainable dental practices.

In line with its sustainability program "BEYOND: Taking Action for a Brighter World", the company is committed to reducing the environmental footprint associated with its presence at major events. Dentsply Sirona constructed its booth using recyclable and reusable materials, including walls and furniture, with a special interactive stand dedicated to showcasing its latest sustainability initiative-more sustainable packaging. A special tour was also organized for deaf dental technicians, supported by sign language interpreters, ensuring inclusivity and accessibility. This tour provided an opportunity to experience a live demo of Primescan 2, the first cloud-native intraoral scanning solution, and the company's DS Core platform, showcasing the latest advancements in digital dentistry. Finally, a fundraiser for Smile Train, the world's largest cleft-focused organization was organized at its booth, creating healthy smiles by increasing access to oral care for underserved communities.

Sustainable Packaging Activation at IDS

"As a company that produces millions of products annually for dental practices worldwide, we are well-positioned to drive meaningful change in our industry. By continually evolving our packaging design and material choices, we strive to make our packaging more environmentally friendly and recyclable by 2030. This will have a ripple effect on dental professionals all around the world, empowering them in turn to reduce their environmental footprint", explained Tony Johnson, SVP, Chief Supply Chain Officer and Executive Sponsor for ESG at Dentsply Sirona.

To share its commitment with visitors at the IDS 2025 and elaborate on its plan of action, Dentsply Sirona invited attendees to visit its Sustainable Packaging Activation Booth. Beyond exploring what more sustainable packaging solutions could look like, visitors could also provide feedback on the type of sustainability solutions that are relevant to them by answering a short digital questionnaire on Sustainable Packaging. For every completed questionnaire, Dentsply Sirona is set to donate €25 to Smile Train in support of life-changing cleft surgeries.

Creating Healthy Smiles - Supporting Cleft Surgeries with Smile Train

Aside from the donations tied to the completion of the Sustainable Packaging questionnaire, Dentsply Sirona announced that it will donate up to €100,000 to Smile Train, contributing:

• €25 for every scan taken with Primescan 2 in two dedicated scan areas.
• €5 for every product purchased through Dentsply Sirona's IDS promotional program.

Since its partnership with Smile Train began in 2021, Dentsply Sirona has funded more than 5,500 cleft surgeries across 18 countries.

"A heartfelt thank you to everyone who took interest in visiting our Sustainable Packaging Activation Booth and who participated in our Smile Train fundraiser. Together we can create a brighter world and healthier smiles", said Tony Johnson.