The ASUS Prime LC Family of All In One CPU Coolers Offer Streamlined Installation, Performant Cooling, and LCD Screen

KEY POINTS

• Prime LC ARGB LCD AIOs are designed to deliver reliable cooling, easy installation with black and white variants to fit any PC build
• Each Prime LC Cooler features a performant cold-plate design with pre-applied thermal compound and a compact pump head that reduces adjacent socket obstructions.
• PRIME LC Coolers utilize ARGB fans with standard PWM + RGB header connections and are either pre-installed or utilizing a fan-frame design to streamline the installation process and simplify cable management
• All Prime Series Coolers have been designed for reliability and durability, with an included 6-year warranty for ease of mind.

Fremont, CA, April 10, 2025 - Today, ASUS released additional details for the PRIME LC family of all-in-one coolers which offer cool and quiet cooling in variants that can fit a wide range of PC builds. These easy-to install coolers are a great first step into liquid cooling for a new builder or great for an experienced builder that wants a reliable and well-built solution. The PRIME LC family of coolers utilize technologies like standard cable connectors that make cable management and installation easier, with all PRIME LC coolers utilizing either fan-frame assemblies or pre-installed individual fans that can output up to a static pressure of 3.2 mmH2O and an air flow of 75.7 CFM. The PRIME LC 360 LCD variant can output up to a static pressure of 5.48 mmH20 and air flow of 77.2 CFM.

The PRIME LC family of coolers has offerings in the 240 mm and 360 mm radiator sizes, with the previously mentioned LC 360 ARGB LCD variant offering a 2.3-inch LCD screen, capable of displaying important hardware information like real-time system statistics monitoring, empowering users to quickly understand the operational status of their PC. Non-LCD variants of the PRIME LC coolers offer a swappable lens element. Each of the PRIME LC family of coolers offers a no-nonsense option for users that want a streamlined cooler that can fit in a variety of builds, with each radiator featuring a sub 50 cm thickness when equipped with the included fans which make them ideal for small form factor PCs. Each version of the PRIME LC family of coolers offers a specially designed CPU contact area which provides powerful heat dissipation performance.

Easy PC DIY

The PRIME LC family of coolers features pre-applied thermal compound and pre-installed ARGB fans or pre-installed fan-frame cooling systems to streamline the installation process. With just the single included Y-cable, users can connect both the ARGB lighting and the fans, simplifying cable management. As the PRIME LC family of coolers use standard 4 pin headers, users can directly control the fans through their motherboard's UEFI BIOS. The coolers also feature reinforced, sleeved tubing for a clean aesthetic that suits modern PC builds.

AVAILABILITY

Products from the Prime LC family of All-In-One Coolers are available through the following stores. Please contact your local ASUS representative if you have any questions about these products.

• Amazon.com
• Newegg.com
• ASUS eStore

PRESS CONTACTS

Juan Jose Guerrero
Public Relations Manager
Juan.j_guerrero@asus.com

Samir Mehta
Senior Public Relations Specialist
Samir_mehta@asus.com

NOTES TO EDITORS

ASUS PRIME LC Product Pages: https://www.asus.com/us/motherboards-components/cooling/all-series/filter?Series=Prime
ASUS PRIME LC Product Photos: Prime LC Series
ASUS Pressroom: http://press.asus.com
ASUS PC DIY Heartbeat Community Link: https://foxly.link/PCDIY_Signup

About ASUS

ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.
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