Porsche Preston and Ainsworth Jewellers Join Forces to Launch Cayenne Electric

Porsche Preston and Ainsworth Jewellers Join Forces to Launch Cayenne Electric

17 Aug 2026

Two local businesses, Porsche Preston and Ainsworth Jewellers, have come together and created a new promotional video as part of a marketing campaign to launch Porsche's latest electric model.

The collaboration sees Helen Dimmick, Director of Blackburn-based Ainsworth Jewellers, feature in a new video for the Cayenne Electric. The luxury SUV accompanies her throughout a typical working day and which celebrates a shared commitment to craftsmanship, precision, heritage and excellence.

Bringing together two established Lancashire businesses with a shared belief in quality, attention to detail and doing things exceptionally well, the film explores the values that have shaped Helen's career while showcasing the new Cayenne Electric as a natural companion to her busy working life.

From the Ainsworth Jewellers showroom in Blackburn to meetings at Brabners Solicitors and a client visit in the Ribble Valley, the video follows Helen as she travels across Lancashire, with the Cayenne Electric connecting each chapter of her day.

For Helen, the collaboration between the two brands is about much more than luxury. She said,

"Whether it's a beautifully engineered car or a beautifully crafted piece of jewellery, perfection is never accidental. It's the result of passion, precision and thousands of small decisions made with extraordinary care. That's something I immediately recognised in Porsche and I was over the moon when they approached us to feature in this brand collaboration."

The joint campaign highlights the parallels between Helen's approach to jewellery and Porsche's approach to automotive engineering where attention to detail, precision and an uncompromising commitment to quality are fundamental.

Amy Lancaster-Hall from Porsche Preston added,

"Our relationship with Ainsworth Jewellers is a wonderful opportunity to bring together two businesses that understand the importance of heritage, craftsmanship and innovation, while always looking to the future. We loved collaborating in this way which makes for a much more authentic video that truly tells a real-life story as opposed to using models and we can't wait for this to be seen in all our showrooms."

The video also offers an insight into Helen's own journey within the jewellery industry. Having discovered her passion for jewellery at the age of 16 after seeing an image of a pectoral from the tomb of Tutankhamun, Helen went on to build an international career spanning auctioneering, gemmology and luxury jewellery, including training with Tiffany & Co. in New York.

Today, she leads Ainsworth Jewellers alongside her husband and fifth generation business owner Phil Ainsworth, continuing the family's 156-year heritage while developing the business for future generations.

For both Porsche Preston and Ainsworth Jewellers, the collaboration provides an opportunity to tell a story that goes beyond their respective products and focusing instead on the people, passion and purpose behind two premium brands.

The campaign film will be shared across Porsche Preston and Ainsworth Jewellers' marketing and social media channels as part of the launch of the Cayenne.

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Source: Ainsworth Jewellers