Samsung Elevates 2026 The Frame Lineup with Broader Customization and Advanced Glare Free Technology

Samsung Electronics America today announced refreshed 2026 series of The Frame Pro and The Frame, continuing to redefine the role of the television in the home. With new sizes, upgraded Glare Free technology and flexible installation options, the #1 Art TV brand¹ is giving shoppers even more choices to find The Frame that best suits their space.

"Since pioneering the Art TV category, The Frame lineup has driven a fundamental shift in how shoppers think about TVs," said Shane Higby, Head of Home Entertainment at Samsung Electronics America. "They're prioritizing customization and seamless integration in their spaces, and The Frame delivers precisely that. From the bezels², to the sizes to the art options, The Frame is the most customizable Art TV³ and we're taking that idea even further in 2026."

The Frame, Your Way

As our most advanced Art TV, The Frame Pro will retain its stunning Neo QLED 4K display for even brighter colors, sharper contrast and deeper blacks. Plus, it remains the only Art TV to offer fully wireless transmission, with the Wireless One Connect Box keeping all your connected devices up to 30 feet away⁴.

AI will also optimize your art and entertainment in real-time with our powerful NQ4 AI Gen3 Processor⁵. New this year, The Frame Pro's Micro HDMI port now supports eARC for enhanced audio quality when connecting a soundbar.