07/24/2025 | Press release | Distributed by Public on 07/24/2025 18:51
Agents are not about replacing people, they are about releasing us from the routine, the bureaucracy, the noise - and augmenting human productivity, creativity, and purpose.
When we hear AI and agents, it can be easy to picture a cold, robotic, machine-laden future and forget the humanity of it all. There is little doubt that we are in the midst of the most significant technology shift of our lifetime - on a scale we haven't seen since the Industrial Revolution. Everything we thought about how organizations operate is now antiquated as we begin to design for humans and agents working together.
The future is not distant - it's here now. As our Chair and CEO Marc Benioff so presciently said, "we are the last generation to lead a human-only workforce." He also reminds us this radical new way of working is not just a technology transformation, but a people transformation, with humans - us - at the center.
The future is not distant - it's here now.
So now our leadership challenge is how to reimagine every part of our business to become a truly agent-first enterprise. Eighteen months ago, we were faced with a critical question: how do we prepare our workforce for AI and autonomous agents? As we connect with our customers and other C-suite leaders, we hear the same questions - is this hype or reality, what will really change? How do I prepare my talent for this massive shift? When it comes to roles and org design, where do I even start?
Becoming Agentic by Design: It Starts with an AI Mindset
As an organization, we began surrounding ourselves with experts and conducting deep research to become agentic by design - meaning an agent-first experience - and answer these questions for our customers. It starts with building an AI mindset and here's what we discovered:
Once the mindset shift happens, we start to see that when AI and agentic technology is used right, it can augment human productivity, creativity, and purpose. Like with any technological revolution, the net increase in opportunity will outweigh the disruption - but how we get there is the key to unleashing our unlimited potential. Less than a year ago, Salesforce launched Agentforce, a digital labor platform to build and deploy agents, and support our customers in driving human and agent collaboration. Customers have already begun to experience the transformative impact - OpenTable handled 73% of all restaurant web queries with Agentforce in just three weeks after setup, Engie is assisting 83% of users with Agentforce, and Grupo Globo improved customer retention by 22% by using agents to identify new upselling opportunities and convert non-subscribers.
The 4Rs of Workforce Innovation Every Leader Can Use
We like to say we're customer zero of Agentforce - using our own technology to improve the experience for our customers. Similarly, we see ourselves as customer zero for the people transformation needed. This led us to create entirely new roles and teams that didn't exist a year ago. Our Workforce Innovation team is dedicated to supporting our business in thinking through and executing the transformation needed to lead in the agentic era. Through trial and error, constant learning, deep research, and collaboration across the business, the team created the "4Rs" Workforce Innovation framework to build the agentic enterprise:
In this critical leadership moment, it is important to be guided by values and to bring everyone along. We want to share the knowledge we've gained and best practices to help set up your organization to not just transform - but thrive and lead through the agentic era. In that spirit, we've developed a playbook with the 4Rs of Workforce Innovation and agentic design, anchored on the 4Rs. As Marc Benioff said, "humans must remain at the center of the story" and we can start writing it together.
Learn more: