The Andrew Gold Estate Expands Relationship With American Greetings, Adding Spooky Scary Skeletons Ecard

Los Angeles, CA (October 15, 2024) - The Andrew Gold estate has partnered with American Greetings to release a SPOOKY SCARY SKELETONS ECARD based on Andrew Gold's viral song by the same name. Originally released in 1996, "Spooky, Scary Skeletons" has surged in popularity in recent years on TikTok and YouTube, becoming a modern-day Halloween staple, with over 8.5 billion views in videos across TikTok and an additional 8 billion views on YouTube.

The song was written by American singer-songwriter Andrew Gold, known for chart-topping hits including "Thank You for Being a Friend," which has been featured by American Greetings in their greeting card line for over a decade.

Larry Mosca, Executive Creative Director at American Greetings, notes, "We're excited to partner with the Andrew Gold estate to feature 'Spooky Scary Skeletons' in our ecards. This song has such a fun and catchy vibe that perfectly embodies the spirit of Halloween. We aimed to create something that brings joy with a touch of nostalgia, and this collaboration has truly helped us realize that vision."

This collaboration was facilitated by Lenny Herbert of Maximum Orbit, who represents the Andrew Gold estate.

About Andrew Gold:

Andrew Gold was a versatile musician who worked on everything from TV theme songs to Linda Ronstadt records to his own top-40 hits-and so much more. In 1996, he released Halloween Howls, which included "Spooky, Scary Skeletons" and eight other original spooky tunes.

About American Greetings:

American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day." American Greetings offers products wherever and however people wish to purchase them - online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, Pics & Wishes™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.