ABRI is organizing the “Value Proposition Workshop for Digital Gerontechnology Product and Service Validation in Residential Settings,” and sincerely invites digital[...]

As Taiwan officially enters a super-aged society, the impacts of population aging are becoming increasingly evident, with a rapid rise in the demand for aging-in-place and eldercare services. Despite strong market demand, the development of the gerontechnology industry continues to face significant challenges, including insufficient understanding of user contexts, unclear product value positioning, and a lack of real-world validation environments. These barriers hinder innovative products from effectively reaching the market and realizing their full potential.

To address these critical issues, ABRI is implementing the "Digital Gerontechnology Product and Service Residential Validation and Methodology Development Project," under which two "Value Proposition Workshops" will be held in Taipei and Taichung on April 17 and 22, respectively. The workshops will be led by the experienced professional team from the iNSIGHT Center, NTU. Adopting a participatory co-creation approach, the workshops will incorporate design thinking methodologies to help enterprises reassess product positioning and market strategies, clarify core value propositions, and enhance both product strength and market competitiveness.

The workshop will be led by Calvin Lai, Strategy Director of the iNSIGHT Center, NTU, with support from a team of teaching assistants providing guided, hands-on facilitation. Participants will engage in the practical application of three classic business strategy tools. Through a systematic process, enterprises will be able to comprehensively map out key stakeholders, gain deeper insights into how different roles influence product success, and accurately align product offerings with target user needs and pain points. This process will further refine the value and benefits delivered by their products. Ultimately, participants will develop a concise and compelling value proposition statement, enabling clearer product positioning and stronger differentiation in the competitive gerontechnology market.

For digital gerontechnology enterprises facing challenges such as unclear product positioning, undefined target markets, or a lack of real-world validation settings, this workshop offers a valuable opportunity to rethink product strategies through guided practice. By starting from user needs, participants can develop more relevant, feasible, and impactful gerontechnology solutions. Registration is now open, and all interested enterprises are warmly invited to join.

【Taipei Workshop】

Date & Time: April 17, 2026 (9:00 AM - 12:00 PM)

Venue: Locke Hall, GIS NTU Convention Center (B1, No. 85, Section 4, Roosevelt Road, Da'an District, Taipei City)

【Taichung Workshop】

Date & Time: April 22, 2026 (1:30 PM - 4:30 PM)

Venue: Baben Hall, GIS Taichung Xinwuri Convention Center (3F, No. 26, Gaotie East 1st Road, Wuri District, Taichung City)

Registration Link: https://www.accupass.com/event/2602090920322122614541