Surge Creates Announces Launch Of Surge Iconics

July 29, 2026 - Today,premier product-based marketing agency Surge Creates ® officially announces the launch of Surge Iconics ®, a new leading company for elevated and truly custom-made music collectibles and branded merchandise. The team has collaborated so far with KISS, Styx, and Lost Lands Festival, among others, with more to come.

Surge Iconics evolved from Surge Creates (Premium Surge Promotions, LLC), which supports leading global brands like Burger King (including children's meal toys), Kellogg's (including cereal promotional inserts), Jostens, Tim Hortons, and beyond. Led by Chairman of River North Group (which includes Surgeand Legacy Marketing Partners) Kevin Berg , the Chicago-based company has a global reach and leverages more than 25 combined years of experience in creative product design, engineering, manufacturing, logistics, and packaging.

With a focus on creating emotionally resonant, highly tailored collectible experiences for today's coveted superfans , Surge Iconics collaborates with artists, brands, VIP & experiential agencies and rights holders around anniversaries, tours, festivals, and milestone campaigns. The team specializes in high quality merchandise programs that complement and extend existing merchandising partnerships, while creating meaningful moments fans want to keep, share, and remember. Surge can also incorporate Transcentives® - transmedia incentives that unlock digital content and deepen audience engagement and connection.

The company was born out of Kevin Berg's passion for music and fostered by his impeccable reputation and longstanding relationships throughout the business. Candid conversations and mutual excitement with KISS manager Doc McGhee led to Berg delivering the first-ever Surge Iconics collectible in partnership with the band - the limited edition KISS Golden Ticket in 2023.This custom-designed limited-edition gold ticket nodded to the legendary group's incredible legacy and told its story in stunning fashion on a "stub" worth treasuring forever and handing down from one generation to the next.

Berg then brought on founder of The RxProjects Susan Bank to consult and develop the business behind Surge Iconics, tapping into her years of strong relationships across music, entertainment, and sports, including Tim McGraw, Britney Spears, Natasha Bedingfield, Bryan Ferry/Roxy Music, Blues Traveler and beyond.

About the partnership, Doc McGhee commented, "Kevin and the team at Surge Iconics understand what great fan collectibles are supposed to be: not just merchandise, but pieces of a legacy. Fans want something they can hold onto, something that becomes part of the experience. The quality, detail, and storytelling behind what they create is exceptional."

Surge Iconics recently created the Limited Edition 50th Anniversary Laser Engraved Crystal Ball for Rockin' in Paradise with Styx & Friends - watch the band unboxing here . Another limited edition KISS collaboration was the KISS Golden Collector Card - a gleaming tribute to the band's seminal Hotter Than Hell album meticulously crafted with a 24K gold plated card, showcasing stunning holographic graphics of the original cover and bringing the signature artwork to life with dynamic depth and shimmer. The company also produced the limited edition KISS " Embroidered Framed Art , " depicting the Hotter Than Hell cover with 3D embroidery utilizing metallic threads. For the Lost Lands Festival, the company created an exclusive dopp kit, collector poster with a custom tube, and a cooling towel.

Stay tuned for more news and announcements coming soon.

About Surge Iconics:

Surge Iconics is a leading creative design and manufacturing company, specializing in elevated and truly custom-made music collectibles and branded merchandise. Founded in 2025 as the entertainment division of Premium Surge Promotions, LLC, the company combines more than 25 years of experience in product design, engineering, manufacturing, logistics, and packaging to create meaningful merch moments reaching today's coveted superfans and beyond. Headquartered in Chicago with global manufacturing capabilities, Surge Iconics partners with artists, brands, and rights holders to develop one-of-a-kind products, packaging, and digital Transcentives® . Current and past collaborations include projects tied to KISS, Styx, Lost Lands Festival and more.

About Surge Creates:

Surge Creates (Premium Surge Promotions, LLC) is a premier product-based marketing agency providing strategic, insight-driven solutions that elevate brand engagement. We create "Moments that Matter." The company designs and manufactures custom products and physical and digital incentives including unique packaging, all with exceptional quality and market relevance. With headquarters in Chicago, full-service operations in Hong Kong, and extended capabilities in Los Angeles, and Mexico, Surge Creates supports leading global brands including Burger King, Kellogg's, Jostens and Tim Hortons,among others.

About Kevin Berg:

Kevin Berg is an entrepreneur, investor, and experiential marketing pioneer known for building innovative businesses and culturally relevant consumer engagement strategies across marketing, entertainment, hospitality, and consumer products. As Chairman of Legacy Marketing Partners, he developed the agency's proprietary Trend Influence Marketing™ approach, leading campaigns for major global brands including Burger King, L'Oréal Paris, Mitsubishi Motors, ABSOLUT, and Audi USA. Over the course of his career, Kevin has launched and scaled multiple ventures, including Kevin Berg & Associates and Surge Iconics, while also founding River North Group, an investment and marketing services platform with interests spanning hospitality, events, spirits, and technology-driven brands. Based in Chicago & Aspen, Kevin is actively involved in philanthropic initiatives supporting healthcare, veterans, arts advocacy, and adaptive sports organizations.

About Susan Bank:

Susan Bank is the founder of The RxProjects, where she has guided the careers of artists including Natasha Bedingfield, Bryan Ferry/Roxy Music, A Great Big World, and Alexa Ray Joel. Previously at Red Light Management, she served as Tim McGraw's manager, overseeing global touring, corporate partnerships, television productions, and the release of five multi-platinum albums, as well as his work in films including the Oscar-winningThe Blind Side. As Vice President at ReignDeer Entertainment, she supervised touring, live events, and corporate partnerships for Britney Spears during the In the Zone era and Onyx Hotel World Tour, while producing major broadcast specials for Showtime, ABC, MTV, E!, and theNFL. Bank also helped produce Live Earth, the global concert event spanning nine cities and seven continents, and has held senior roles at Control Room, Capitol Records, and Delsener-Slater Enterprises. She currently consults and develops business for Surge Iconics, drawing on decades of relationships across music, entertainment, and sports.

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