ShopBack strengthens its payments ecosystem in Singapore through Visa partnership

ShopBack, Asia-Pacific's leading shopping, rewards, and payments platform, has deepened its partnership with Visa, strengthening how it creates value for merchants and consumers across online and in-store journeys.

The move expands ShopBack's payment ecosystem in Singapore, building on a long-term collaboration with Visa that now extends across the broader Visa network - bringing rewards to more Visa cardholders across both online and in-store spend, through card-linked offers and ShopBack Pay.

This milestone comes as ShopBack continues to scale its rewards and payments ecosystem across the region. The Group has now rewarded shoppers with over S$1 billion in Cashback globally, and powered S$7 billion in GMV for merchants and brand partners in 2025.

Expanding merchant access through rewards-led payments

For merchants, the partnership creates greater visibility, access to high-intent demand, and stronger opportunities to drive conversion and repeat spend across digital and physical touchpoints. For consumers, it delivers more seamless and rewarding ways to shop and pay, with added value across participating brands and experiences. In Singapore, ShopBack drove more than 30 million shopper redirects to online merchants and brand partners in 2025.

The move reflects ShopBack's continued commitment to supporting Singapore's digital payments infrastructure in a trusted and interoperable way, building on the company's recent Major Payment Institution licence from the Monetary Authority of Singapore (MAS).

Through its affiliate platform, card-linked offers, and ShopBack Pay, ShopBack helps merchants engage consumers across the full journey, from online discovery to payment and rewards at checkout.

By linking rewards to both online and in-store spend, ShopBack helps merchants encourage repeat spend and build stronger long-term relationships with consumers.

ShopBack deepens its partnership with Visa

Across ShopBack's online platform, consumers can enjoy additional rewards through card-linked offers when they pay with their Visa cards at participating merchants. In-store, ShopBack Pay lets consumers choose their preferred way to pay at checkout - including their Visa cards - extending these benefits into physical environments and creating a more seamless rewards experience across channels.

ShopBack's partnership with Visa spans key categories such as F&B, travel, and marketplaces, helping merchants tap into stronger consumer demand across both everyday and higher-intent purchase occasions. That reach also extends into physical environments through ShopBack Pay's in-store network now spans over 20,000 physical outlets in Singapore, with more than 16 million in-store transactions recorded in 2025 - part of a wider regional footprint that now also extends into Hong Kong.

For merchants, this means more opportunities to drive spend across digital and physical touchpoints. For consumers, it means more rewarding and familiar ways to pay across participating merchants and experiences.

Building long-term relevance in Singapore's digital payments and rewards landscape

Julian Foo, General Manager of Financial Services, ShopBack, said: "Deepening our partnership with Visa marks an important step in how ShopBack is strengthening its payments ecosystem in Singapore. Together, we are making it easier for merchants to connect with consumers across online and in-store moments through experiences that are more seamless, more rewarding, and more commercially meaningful."

"For merchants, that means stronger visibility, better conversion, and more opportunities to drive repeat spend. For consumers, it means added value across participating brands and experiences.""Visa is proud to be a key partner in ShopBack's growing payments ecosystem in Singapore. Our continued collaboration builds on the strong foundation of the Visa Offers Platform, enabling us to unlock new value through personalised offers and Cashback opportunities. By combining Visa's trusted payment network with ShopBack's platform, we are helping create a more connected and rewarding experience across online and in-store journeys, helping contribute to a more dynamic commerce ecosystem for cardholders in Singapore when they shop and pay," said Adeline Kim, Group Country Manager, Regional Southeast Asia & SVP, Global Clients & Acquirers, Visa Asia Pacific.