ZF Aftermarket unleashes “Reserve with Google” to ZF [pro]Manager users across Europe for free

• Increased visibility: Workshops and services become instantly discoverable to millions of Google Search and Maps users
• Full control: Workshops decide when and which services can be booked with Google and enjoy live sync with their calendar
• No extra charge: Direct Google booking integration now available at no additional cost to ZF [pro]Manager

Say goodbye to back-and-forth phone calls and hello to instant bookings. ZF Aftermarket has officially launched direct workshop appointment booking via Google, through a seamless integration between ZF [pro]Manager and Reserve with Google.

Now, when customers search for a local workshop on Google Search or Maps, they can book an appointment instantly - no apps to download, no complicated forms to fill out, no friction. They simply find, click, and confirm.

Workshop owners maintain complete control over their available services, time slots and booking parameters. The system takes minutes to set up and requires no special technical expertise to manage.

Leveling the Digital Playing Field for Independent Workshops

This innovation represents a significant advancement for the Independent Aftermarket as ZF Aftermarket continues its digital transformation leadership. The integration expands ZF Aftermarket's digital service portfolio while keeping operations straightforward for workshop owners.

"This integration is a game-changer for workshops looking to modernize their customer experience," said Benoit Dessart, Head of Digital Solutions at ZF Aftermarket. It delivers the convenience today's drivers expect, while making implementation simple and flexible for workshop operators."

Meeting Modern Customer Expectations

Online booking has become the standard across most service industries-and automotive repair should be no exception. According to the latest DAT Report (2025), 51% of drivers would prefer to book their service or repair appointments online. Independent workshops now have an opportunity to meet this expectation with ZF's ready-made solution that supports their digital journey without complicated setup.

How It Works

ZF [pro]Manager functions as an intelligent interface between Google and the workshop's appointment system. Workshop owners have full control to:

• Select which services are available for online booking
• Define available time slots and booking windows
• Choose between direct confirmations or appointment requests

This customization ensures each workshop can integrate the digital booking channel seamlessly into their existing operations.

Available across Europe

The new ZF [pro]Manager and Reserve with Google integration is now available in Germany, France, UK, Poland, Italy, Spain, Central and Eastern Europe, and Nordic countries - regions where customer demand for digital convenience is high and workshops are ready to evolve.

For more information: aftermarket.zf.com/promanager