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Basis Global Technologies Inc.

06/09/2025 | Press release | Distributed by Public on 06/09/2025 21:44

Mark Read departs WPP as agencies prep for a paradigm shift

"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals' list of concerns: 56.1% of agency leaders identify inefficient processes as their biggest challenge, according to Basis Technologies research.

Rising costs and shrinking profits followed closely at 42.7% each, while 42.1% pointed to siloed or disconnected systems."

Read more in eMarketer.

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