The State of Advertising: What’s Working, What’s Wasted, and What’s Next

Watch the recorded webinar to hear from Samba's VP of Measurement Science, Alyson Sprague, and Associate Director of Marketing Insights, Rebecca Fine, as they cut through the noise of today's advertising landscape to reveal which brands are leading, what's causing ad waste, and how to transform your next campaign with winning strategies. Unpack the latest trends and key insights from our State of Advertising Report, including how brands in the same categories are taking starkly different approaches, the explosion of ad-supported streaming, what's really fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics.

You'll learn more about:

• The ad strategies that put top brands miles ahead of their competitors
• Where budgets are going now - and what that reveals about market momentum
• How the boom in ad-supported streaming is reshaping the playing field
• Who's actually seeing ads across a diverse audience - and where reach is falling short
• Tactical moves to turn today's trends into tomorrow's wins