Olga Loskutova appointed Head of Product Line Care at Electrolux Group

She will report to Yannick Fierling, Electrolux Group CEO, and be part of Group Management.

Loskutova has over 20 years of business experience in a variety of roles, geographies and industries, having worked within marketing, sales and executive leadership roles for large multinational companies such as SABMiller and Nestlé. Between 2017 and 2024, she worked at Whirlpool as General Manager for Cluster East, then Vice President Laundry Business Unit in North America, and finally Vice President Product and Brand Marketing for Europe, Middle East and Africa.

"I am excited to join Electrolux Group, a company I deeply respect for its iconic brands and products, and even more so for its people and culture," says Loskutova. "I am passionate about bringing people's authentic selves together, and how technology and AI can transform our experience of home appliances, and look forward to working with the team to bring to market signature products that truly matter to consumers and help drive the next chapter of success."

Fierling says, "Olga has a proven track record of balancing centralization and localization, creating value and putting consumers at the center, and navigating disruption. She's a great fit for this role, and I'm excited to have her joining the Group and becoming part of my management team."

Loskutova replaces Ian Banes, who is moving to another role in the Group. She will be based in Stockholm, Sweden. Product Line Care includes washing machines, tumble dryers and dishwashers.