Autograph Performance Marks Latest Launch In M&S’s Menswear Growth Strategy

• New innovation-led edit builds on success of the retailer's sub-brand

M&S has launched Autograph Performance, a new menswear collection within its sub-brand, Autograph.

The range brings together cutting-edge innovations into a single performance-led edit that has been designed with modern living - across work, travel and leisure - in mind.

Each piece within the collection uses advanced fabrics such as Tech Wool and 360 Flex™ technology. Four-way stretch tailoring and crease-recovery suiting can be packed and worn straight after the morning commute or gym while water-resistant material offers stay dry protection.

With 86% of UK workers now operating in hybrid or fully working away from home roles - equating to approximately 15 million men commuting at least part of the time - the Performance Packable Suit has been designed to meet the evolving needs of today's workforce.

This innovation-led wool-blend suit is crafted with 360 Flex™ technology, is shower resistant, machine-washable and naturally crease-resistant at a market-leading price (£129 jacket, £70 trousers).

Across the collection, advanced innovations enhance comfort and adaptability, including moisture-wicking, quick-dry chinos, elasticated waist joggers and shirts, polos and tees with added stretch and an antibacterial finish, bi-stretch trousers, extra fine merino wool jumpers with naturally breathable yarn and footwear with Smart Step Technology soles which have integrated high density shock-absorbing foam.

The new range builds on the growth of Autograph Menswear which, in three years, has quadrupled in value and now accounts for nearly a quarter of total menswear sales.

The collection also supports M&S' strategy to broaden appeal to the 35-54 age group and strengthen the brand's relevance as a destination for men's fashion.

Autograph has helped introduce new customers to M&S. In FY25, 52% of Autograph customers were new to the sub-brand while 5% were new to M&S. 55% of all Autograph customers are under the age of 45 (vs 37% of total Menswear customers).

Mitch Hughes, Director of Menswear at M&S, said: "Autograph Performance is a clear statement of intent - that we're serious about driving growth in Menswear and delivering innovation that really makes a difference to our customers.

"This edit brings together the very best of our design and technical expertise. We've focused on creating pieces that reflect how men live today and help them move seamlessly between work, travel and downtime, without compromising on comfort or style. From crease-recovery tailoring you can throw in a bag and wear straight after the gym or morning commute, to outerwear engineered for the Great British weather, every piece is made well and made to last with grab & go functionality in mind.

"Autograph continues to lead growth in menswear, and this launch marks an important step in how we evolve Menswear at M&S and help our customers look good and feel good."

In August, M&S launched M&S Man - an Instagram channel exclusively dedicated to men's style - inspiring customers with styling tips and ways to wear, behind-the-scenes content, and a closer look at the latest collections.

Autograph Performance is available online and in selected M&S stores. Prices start from £20.

ENDS

*Sources: Statista 'share of people working remotely, hybrid working, or at work in the United Kingdom from May 2020 to August 2025' report and ONS Labour Force Survey May-July 2025 shows that 34.2m people in the UK were in work, of which 17.6m were men.

Images can be downloaded here.