PROTON BEGINS SHOWROOM PREVIEW AND OPENS BOOKINGS FOR 2026 PROTON S70

• Early showroom preview allows Malaysians a first look at Malaysia's Sporty Sedan

• Bookings open nationwide from 7 February 2026

Subang Jaya, 6 February 2026 - PROTON today announced that the 2026 PROTON S70, Malaysia's Sporty Sedan has begun arriving at authorised 3S/4S showrooms nationwide, with bookings now officially open from 7 February onwards. This early preview, ahead of its official launch, provides Malaysians with an exclusive first look at the next evolution of Malaysia's Sporty Sedan.

Since its introduction, the PROTON S70 has recorded strong market acceptance, with over 38,000 units sold since launch. The model has attracted both first-time car buyers and replacement car owners, supported by a broad customer base and particularly strong appeal among a younger demographic.

Guided by the philosophy "Intelligence that Evolves", the 2026 PROTON S70 delivers comprehensive upgrades in both performance and styling, while also achieving class-leading standards in intelligent safety features. It offers more responsive performance, improved fuel efficiency, and enhanced safety technologies, ensuring every journey is more confident, comfortable, and reassuring.

Malaysia's Sporty Sedan Defined

The 2026 PROTON S70 is shaped around four key pillars that define its character and direction, reflecting PROTON's focus on performance-led engineering, intelligent technology, and refined daily usability.

Elevated Performance underpins the S70's sporty identity, powered by a turbocharged i-GT 1.5-litre engine paired with a 7-speed Dual Clutch Transmission (DCT). Producing 181PS and 290Nm of torque, the updated powertrain delivers stronger acceleration, reaching 0-100km/h in just 7.5 seconds, while maintaining impressive fuel efficiency of 5.7L/100km. The enhanced calibration ensures smoother gear shifts, more responsive performance, and lower running costs, giving drivers a better balance of power, efficiency, and everyday use.

Enhanced Styling sharpens the S70's athletic presence with LED headlamps and Daytime Running Lamps, new 17-inch alloy wheels, and an updated aerokit. Inside, a sleek black interior with refined finishes enhances the driver-focused cabin and reinforces the sedan's modern, performance-oriented character.

Excellent Connectivity highlights PROTON's focus on intuitive digital experiences, anchored by a 12.3-inch infotainment display with wireless Apple CarPlay® and Android Auto™ compatibility. Intelligent voice interaction and enhanced in-car connectivity features are designed to improve convenience, accessibility, and driver interaction throughout every journey.

Extensive Safety remains a core priority, with the 2026 PROTON S70 equipped with 13 Level 2 Advanced Driver Assistance Systems (ADAS) features. Key driver support functions, including Autonomous Emergency Braking (AEB), Lane Keep Assist (LKA), and Rear Cross Traffic Alert (RCTA), work alongside active safety systems to enhance awareness, driving confidence, and peace of mind.

Building on its strong market acceptance, the 2026 PROTON S70 continues to strengthen its position as a compelling choice for discerning Malaysian drivers who value performance, intelligence, and everyday usability. Its latest refinements reinforce PROTON's commitment to delivering products that evolve in step with customer expectations.

With bookings opening on 7 February 2026, customers can place a RM500 booking fee at authorised PROTON 3S/4S showrooms nationwide to secure priority ownership ahead of the official launch on 11 February 2026. PROTON will also roll out a nationwide campaign featuring showroom activities, digital content, and media engagements to showcase more about the 2026 PROTON S70.

For more information and the latest updates, visit selected PROTON showrooms or follow @ProtonCarsOfficial across all major social media platforms.

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