Smashburger Gives Its Signature Smash the New York Deli Treatment with New Pastrami Lineup

New York-inspired Pastrami Smashes, hand-spun seasonal shakes, and upgraded grilled chicken sandwiches hit menus nationwide October 6.

Starting October 6, guests can get their hands on the New York Pastrami Smash® and New York Pastrami Big Dog for a limited time at participating locations nationwide. Inspired by the bold, unmistakable flavors of classic New York delis, these new menu items layer premium ingredients on top of the Smashburger favorites guests already crave.

The limited-time lineup also includes two hand-spun seasonal shakes made with Häagen-Dazs® ice cream, plus refreshed grilled chicken offerings that bring more flavor, more quality, and more reasons to make your next meal count.
"We don't chase trends. We build menu items worth craving," said Jim Sullivan, CEO of Smashburger. "The New York Pastrami Smash takes a deli classic and gives it the Smashburger treatment, starting with Certified Angus Beef®, real ingredients, and a made-to-order smash that delivers flavor in every bite. It's familiar, unexpected, and unmistakably Smashburger."

Limited-Time Menu Offerings

New York Pastrami Smash

Certified Angus Beef®, piled high with smoked black pastrami, melty Swiss cheese, freshly grilled onions, dill pickles, mustard, and mayo on a butter-toasted Parker House roll.

New York Pastrami Big Dog

A 100% Angus beef quarter-pound hot dog topped with smoked black pastrami, melty Swiss cheese, freshly grilled onions, dill pickles, and mustard on a toasted Big Dog roll.

Pumpkin Spice Shake

Hand-spun Häagen-Dazs® ice cream blended with fall-spiced pumpkin and sweet cream.

Apple Pie Shake

Hand-spun Häagen-Dazs® ice cream mixed with cinnamon-spiced apples, nutmeg, allspice, and vanilla.

More Flavor in the Core Menu

Smashburger is also leveling up its grilled chicken lineup with two premium sandwiches built around all-natural, seasoned, marinated chicken.

Grilled Chicken Avocado Club

American cheese, applewood-smoked bacon, fresh-sliced avocado, lettuce, tomato, and ranch dressing on a butter-toasted bun.

Deluxe Grilled Chicken Sandwich

Lettuce, tomato, and mayo served on a butter-toasted bun.

"Guests know us for burgers that don't cut corners," said Kate Savelli, Chief Marketing Officer of Smashburger. "The New York Pastrami Smash is proof of that. We took a deli icon, stacked it on our signature smash, and let the flavor do the talking. Add in the New York Pastrami Big Dog, seasonal shakes, and upgraded grilled chicken sandwiches, and you've got a lineup built for people who believe every bite should earn its place on the menu."

Every addition reflects Smashburger's commitment to doing things the right way: premium ingredients, real preparation, and flavors that prove themselves. No gimmicks. No shortcuts. Just crave-worthy food made to order.
The new limited-time lineup arrives October 6 at participating Smashburger locations nationwide.

CLICK HERE TO SEE FULL ARTICLE