02/11/2026 | News release | Archived content
Source: Campaign Brief Asia
We are excited to share that Wolf BKK, part of the Hakuhodo International Collective, has completed a remarkable ascent in the Campaign Brief Asia Creative Rankings, claiming the #1 position as Thailand's most awarded creative agency in 2025. Building on its surge from #5 to #2 in 2024, the agency's continued momentum reflects a year of exceptional creative performance. This success was driven by the highly acclaimed "Uncle KFC's Rice Bowl" campaign, which secured Grand Prix wins at LIA 2024 and MAD Stars 2025, alongside multiple accolades across the regional and global award circuit. Overall, Wolf BKK won awards at 20 of the 24 shows counted across 2024 and 2025, amassing an impressive 2,880 Creative Ranking points.
Further underscoring the agency's creative leadership, Wolf BKK's Chief Creative Officer, Torsak Chuenprapar, was ranked #2 in the Top 100 Most Awarded Creatives in Asia in the 2025 Campaign Brief Asia Creative Rankings. Selected from a pool of 2,886 awarded creatives across 12 major global and regional shows, his recognition reflects sustained excellence across multiple clients, including KFC Thailand, and reinforces Wolf BKK's standing as one of Asia's leading creative forces.
Campaign Brief Asia:
Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5 - Campaign Brief Asia
The Top 100 Most Awarded Creatives in Asia - 2025 - Campaign Brief Asia