Warner Bros. Discovery Advertising Announces “Unbreakable” Cross-Platform Solutions

"Unbreakable" Will Offer Ownable, Fan-First Concepts Across WBD's Linear, Digital and Social Platforms

Warner Bros. Discovery (Nasdaq: WBD) today announced "Unbreakable," a suite of new cross-platform ad solutions from Warner Bros. Discovery Advertising designed to connect brands with audiences through seamless, participatory experiences. This fan-first approach is designed to move fluidly between linear television, digital environments, and social platforms, ensuring that brand experiences remain consistent and impactful regardless of where fans engage.

The "Unbreakable' framework for storytelling and brand integration is built around four repeatable behaviors that transform passive viewing into active participation:

• Pulse - Capturing fan sentiment in real time through live polling and interactive prompts that span broadcast and social platforms.
• Highlight - Extending the biggest moments across screens, amplifying fan reactions and cultural conversation.
• Engage - Inviting fans into the experience through debate, dialogue, and interactive content alongside talent and creators.
• Reward - Delivering value through surprise-and-delight moments, exclusive access, rewards, and once-in-a-lifetime experiences.

From real-time polling during live events, to fan-driven debates on social and on-air integrations that spotlight audiences, "Unbreakable" turns single moments into immersive, ownable experiences that drive both engagement and cultural relevance.

"At Warner Bros. Discovery, fans are at the center of everything we do," said Ed Romaine, GSVP, Head of Revenue Marketing, Warner Bros. Discovery. "Unbreakable is built to meet audiences in the moments that matter most to them-whether that's watching live, reacting in real time on social, or continuing the conversation across platforms. For brands, it creates a powerful new way to be part of those moments in an authentic, scalable way."

While sports programming will serve as the initial launchpad, "Unbreakable" is designed to be applied across WBD's entire portfolio. It can incorporate real-time audience sentiment during town halls and debates in news, influence outcomes through live polling and bracket-style competitions in lifestyle programs, and power creator-led activations and fan participation in entertainment.

By aligning brand integration with real fan behavior-watching, voting, sharing, and debating-WBD Advertising is redefining how brands connect with audiences in premium environments.

For more information about how to partner with Warner Bros. Discovery Advertising, see here.