U.S. Hotel Outlook Report | FIFA World Cup 2026

The hotel industry in the United States has spent years preparing for the 2026 FIFA World Cup, making significant investments to ensure communities across the country are ready to welcome a global audience. Hotels have developed fan-focused activations, strengthened security and transportation coordination with federal, state, and local partners, upgraded properties, and created tailored offerings.

From multilingual services to international menus and culturally relevant programming, hotels are ready to meet the needs of fans and provide a great experience for guests from around the world.

With just two months until kickoff, however, indicators suggest the anticipated economic lift may fall short of expectations. Despite more than five million tickets sold, this demand has not yet translated into strong hotel bookings. Forecasts show that domestic travelers are outpacing international travelers - an imbalance that threatens the broader economic impact the World Cup was expected to generate.